Welcome to The Fed’s field team
Our Membership Development Executives (MDEs) are the face of the Federation.
The MDE’s primary role is to attract as many new members as possible to join the Fed in their designated territories.
We have a team of MDEs who cover the UK and Republic of Ireland, based geographically in numerous territories, enabling them to react and respond quickly to the needs of all retailers.
The MDEs also visit current members to ensure they are fully up to date on all areas of the organisation and its benefits, and that all members are maximising everything we do to help you make money, save money and make business easier.
To get in touch with your local MDE, you can find their contact details and the area they cover below.
North & South Yorkshire
Adil Mahmood
Membership Development Executive
07765 678595
North, East & West London
Andrea Parlagreco
Membership Development Executive
07714 982161
Scotland
Colum Deignan
Senior Membership Development Manager – North
07717 701766
South Coast
Dave Webb
Senior Membership Development Manager – South
07581 014221
North West & North Wales
Jon Rowles
Membership Development Executive
07786 397528
South Wales / South West
Gary Pritchard
Membership Development Executive
07917 343625
