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Citizen Card
Develop an extra revenue stream with leading proof-of-age card provider CitizenCard.

Simply register for the scheme and you’ll receive a pack of stickers with a unique ID code.

Place a sticker on any CitizenCard application form your store receives.

A CitizenCard is an official UK ID / proof of age card recognised as such by the Home Office, the Chartered Trading Standards Institute and almost all UK retailers and public transport providers including UK airlines.

The adult 18+ photo ID card displays the police and the Security Industry Authority logos and all CitizenCards bear the PASS hologram.

CitizenCard is the only non-profit UK-wide issuer of police-approved proof of age & ID cards. The company is chaired by Baroness Llin Golding and comprises representatives from Camelot, Co-operative, Experian, Ladbrokes, Coral, NFRN and the TMA.


  • is the longest-established issuer of Home Office-endorsed PASS-hologram ID cards
  • is supported by a network of respected manufacturers and retailers
  • is the only UK-wide non-profit issuer of police-approved photo ID
  • offers cards free of charge to schools, colleges and universities in England & Wales
  • offers discounted cards to charity, government and retail partners across the UK

As a retailer how do I encourage my customers to use CitizenCard?

Anyone managing age-restricted premises such as a bar, club or shop should promote the ‘No ID, No Sale!’ message.

‘No ID No Sale!’ campaign provides retailers with information packs and advertising materials to prevent under-age sales of tobacco, alcohol and other age-restricted goods.

A ‘No ID, No Sale!’ retail pack is available free of charge using the link below:

Retailers can also earn sales commission by promoting CitizenCard to customers.

For more information click here or visit





How to register

Email your name, address and phone number to

In addition, packs of ‘No ID, No Sale!’ (NINS) and CitizenCard promotional material are available from your local RDM, NFRN Connect (0800 121 6376) or online here.

The CitizenCard offers PASS Proof of Age, which is recognised as valid ID by the Home Office, police, Trading Standards, retailers, UK airlines and many other organisations.

Unfortunately, this offer is not available to members in Northern Ireland and Republic of Ireland.

Scan the QR code

Not Already a Member?

If you are interested in joining the NFRN and would like to be contacted by the organisation, please complete the form below.

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