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The I-Newspaper will be launching in the Republic of Ireland on Saturday 20th June.

It will publish from Monday to Saturday with a cover price of €2 weekday and €2.50 Saturday.

The newspaper, founded in 2010, is renowned for it’s no nonsense brand of impartial journalism, with fresh and exciting look at worldwide news, business, lifestyle, culture, puzzles and sport. .

To maximise sales, you should place i alongside other quality titles. It is known for impactful and arresting front pages that lead to additional casual purchases and therefore should be given a full facing.

Read Letter to Retailers

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