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HARIBO is the number one branded sweets manufacturer in the UK. We create the markets top-selling treats and add excitement and sales to the confectionery aisle!

Stocking top-selling treats from recognised brands increases sales. So, together we can help you to select the best range while making the most of your space, new products and seasons to SELL MORE SWEETS.

With our core-to-store range of top-selling treats and new product launches throughout the year, we will keep your customers coming back for more.

Sweet sales success!

 

We have the highest penetration in the category and our products are purchased by over 13.8m UK households – that’s around 2.1m more than our nearest competitor – so let us work with you to increase sales from your confectionery fixture.

Stocking top selling Starmix, Tangfastics, Supermix and Giant Strawbs, means you will have a range that is popular with shoppers all year round. Further complemented by MAOAM, the leading chewy sweets brand with products including Stripes and Pinballs, our range will give you something for everyone.



Attract more shoppers!

 

With eight of the top 20 selling products in the category, we know that our brand has great mass appeal.

HARIBO’s top-selling treats capture attention and stand out in a crowded market to attract more shoppers.

Want to encourage repeat sales? Don’t choose cheap imitations, choose HARIBO which delivers both quality and taste!.

 

New treats to try

We have a reputation for delivering choice and bringing innovation and fun into the confectionery aisle.

We don’t want retailers to just rely on top-selling treats, we also add seasonal sweets, limited edition products and innovations that give customers the excitement and choice that will keep them buying.

Learn more

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It’s not just fun that we deliver! HARIBO is recognised for driving growth within the category.

Here at HARIBO we drive growth within the category.

We provide category-based advice for retailers on what products to stock, in what format and when. This advice is not just for core lines, but also across seasons and new product development too.

Using a set of simple principles, we encourage retailers to S.M.I.L.E and watch their sweet sales soar:

Using a set of simple principles to help retailers grow their sugar confectionery sales. We encourage people to SMILE:

Select the best range

Maximise rates of sale

Incremental space to be used

Leverage new products

Events and seasons!

It’s not just fun that we deliver! HARIBO is recognised for driving growth within the category.

Here at HARIBO we drive growth within the category.

We provide category-based advice for retailers on what products to stock, in what format and when. This advice is not just for core lines, but also across seasons and new product development too.

Using a set of simple principles, we encourage retailers to S.M.I.L.E and watch their sweet sales soar:

Using a set of simple principles to help retailers grow their sugar confectionery sales. We encourage people to SMILE:

Select the best range

Maximise rates of sale

Incremental space to be used

Leverage new products

Events and seasons!

Select the best range

7. Select and stock the best range; within convenience stores, the mission for sweets is usually spontaneous.

The most popular pack size tends to be smaller, and the shopper typically buys “for me” and “for now”, rather than stocking up for another time.

Select and stock the best range; within convenience stores, the mission for sweets is usually spontaneous. The most popular pack size tends to be smaller, and the shopper typically buys “for me” and “for now”, rather than stocking up for another time.

Maximise the rates of sale

Incremental space

Leverage new products

Events and seasons


Starbeams

Appealing to consumers who enjoy a softer eating experience and a comforting treat, HARIBO Starbeams is the first foam sweet to join the HARIBO vegetarian range. Starbeams offers a mix of soft jelly and foam sweets, this veggie treat has three fruit flavours in a colourful shape that represents positivity.


Sour Sparks

Crashing onto the shelves with a ‘lightning bolt’ of excitement is HARIBO Sour Sparks, which offers a unique, chewy eating experience with a tasty, sour centre. Big enough to bite into twice, this treat gives a longer-lasting bolt of sourness from inside the jelly to deliver a sour experience that is entirely new to the range.


Fruitifest

Fruitifest is a fantastic addition to our range. Fruitifest tastes great and delivers an enhanced flavour experience through the zingy acidulated fruit flavoured gums and sour centre. Better still, it has 30 per cent less sugar than regular fruit gum sweets!


Twin Snakes

Twice the fun, Twin Snakes bring a sweet and a sour taste experience in a single treat. Whether you choose to pull them apart or eat them together to make your own flavour combinations, these playful snake shaped pieces are sure to slither off the shelves.

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