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The Fed advises members to stock up ahead of the FIFA 2023 Women’s World Cup Round of 16 games, as retail is expected to see a £61.2m sales boost.

Thanks to the Women’s World Cup 2023 Spending Report by VoucherCodes.co.uk, Fed members should stock up on food and drink, decorations, and merch to support the Lionesses.

Forecasts from the UK’s most trusted savings site suggest that from 6.6m UK supporters, 80 per cent will tune into the first knockout round from home.

As the tournament is being held in Australia and New Zealand, fans in the UK are presented with plenty of early starts. As a result, retail spend is set to far outweigh spending in hospitality venues. Throughout the Round of 16, retailers can expect to see 4.1m shoppers through their doors, generating £61.2m in predicted sales.

£3.3m on merchandise, and £2.8m on decorations as consumers prepare to watch the first set of knockout games.

Following in the footsteps of the group stage, retail spending on food and drink is predicted to reach £41.4m, as fans look to stock their fridges ahead of the next stage of the competition. The VoucherCodes.co.uk Spending Report also revealed fans will spend £3.3m on merchandise, and £2.8m on decorations.

Fed members should contact their wholesalers to ensure plenty of stock ahead of the first Round of 16 matches, kicking off Saturday, August 5. Advertise your stock on social media and encourage your customers to support the Lionesses at home!

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