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The Fed is encouraging members to stock up on watch party essentials for the FIFA Women’s World Cup, as reveal retailers are set to make £464 million.

In a new report, have revealed retail spend is set to peak during the tournament’s group stage, with consumers expected to spend £133.7 million.

The FIFA Women’s World Cup group stages kick off next Thursday, July 20. Of the total viewers, 19.1 million (87 per cent) are set to watch from the comfort of their own homes. As all matches will be available to watch on terrestrial TV, and the tournament is being held in Australia and New Zealand, it is predicted only 4.9 million (22 per cent) will watch the competition from their local pub, bar or restaurant.


With England’s first game kicking off on Saturday, July 22, the Fed is urging members to stock up on food and drink, decorations and merch to support the Lionesses.


NewsPro development manager at the Fed, Jerry Hayes, has said: “The Daily Mirror has produced the perfect competition companion for your customers to follow the tournament. The one-off special includes a wall chart with all fixtures, kick off times and the road to the final, as well as interviews, England squad spotlight and much more. For only £3.00 I strongly suggest members contact their wholesaler to get ahead of demand.”

The report reveals in the group stages alone, the food and drink category is set to make £98.4 million and fans tune in from home with friends and family. As a result, retailers can expect a busy period in the run up and during the tournament as fans stock up their fridges and cupboards with match day essentials.

Maureen McDonagh, SVP international & managing director at commented: “Women’s football has gained a family following. So, marketing World Cup offers to families is key to driving sales and keeping these customers coming back to your store, even after the tournament has ended.”


Total 2023 FIFA Women’s World Cup predicted retail spend by tournament stage


Retail spend (m) Group Stage Round of 16 Quarter-finals Semi-finals 3rd Place Play-offs Final
Food & Drink 98.4 41.4 16.1 87.5 40.3 49.3
Decorations 3.6 2.8 2.7 4.7 2.5 2.7
Electricals 15.4 5.6 3.1 4.4 1.2 2.9
Merch 4.3 3.3 2.9 5.0 3.1 3.2
Sportswear 12.0 8.1 7.7 13.6 8.3 7.9
TOTAL 133.7 61.2 32.5 115.2 55.4 66.0

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