Members of the Federation of Independent Retailers (NFRN) have tasted sweet success, thanks to a confectionery promotion with Booker.
Earlier this year, the NFRN teamed up with the wholesaler to offer a buy one, get one free (BOGOF) promotion on a range of Happy Shopper confectionery products, and over 10,000 vouchers were redeemed!
The vouchers were distributed inside the March edition of the NFRN’s members’ magazine The Fed and members could redeem them in Booker and Makro branches throughout the UK up until May 31 2020.
The promotion included 24 Happy Shopper lines and each one offered a minimum 30% profit on return on single price-marked packs. Products included Jelly Babies, Chocolate Peanuts, Fizzy Tropical, Fruit Slices and Fruit Pastilles.
NFRN National President Stuart Reddish said: “It is great to see so many of our members have benefited from Booker’s Happy Shopper BOGOF voucher redemption promotion.”