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A scheme called Distance Aware has launched in Scotland today (Wednesday, January 26, 2022) and enables individuals and organisations to politely prompt ongoing distancing and respect of individual social space.

Businesses in Scotland are being encouraged to help promote the Distance Aware initiative to raise awareness of the scheme and reassure those wishing to partake in physical distancing even though it is no longer a legal requirement to do so.

The scheme is symbolised by a shield with arrows, indicating the desired space. The shield icon can be worn as a badge or a lanyard to signify to others that they would like to observe social distancing and have space around them. The icon is universal, meaning anyone can use it if they wish to indicate they’d like distance around them.

Badges can be found at ASDA branches or online through a small number of partner charities, more details can be found at The Scottish government has also procured badges and lanyards for distribution, free at libraries throughout Scotland.

The scheme is being introduced to aid the vulnerable or those worried about catching the virus when interacting with others in public settings such as shops, supermarkets, leisure, or cultural venues, on public transport, and, in the workplace.

A toolkit and campaign materials have been produced by the Scottish government to aid businesses in the promotion of the scheme.

Click here to view the toolkit.

Click here to access the campaign posters.


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