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A new #ShopKind poster campaign encourages customers to treat shopworkers with respect and kindness throughout the Christmas season.

To show your support the campaign, we urge our members to display the #ShopKind PoS material in their stores. The #ShopKind PoS material can be downloaded here.

Supported by the NFRN, the #ShopKind campaign urges members of the public to be mindful of shopworkers’ essential role serving the public, and emphasises that workers should be treated with respect, kindness and gratitude.

Over 88 per cent of shoppers recognise that shopworkers face a much higher workload during the Christmas period, but there remains a minority of people that are aggressive and, in the worst cases, physically violent towards people working in shops.

With the stress that comes with the festive season, it is feared that incidents of violence and shopworker abuse may increase.

Our political engagement team is currently working with Police Crime Commissioners (PCC) across the UK to ensure retail crime is featured in their crime plans. They are also in the process of lobbying the government to ensure the Police, Crime, Sentencing and Courts Bill includes retail crime as it is debated in the House of Lords.

If you wish to participate in the meetings with the PCC for your area, please email Sophy at

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