Welcome to the wonderful world of Nestlé beverages!
NESCAFÉ is the world’s No. 1 coffee brand[1] with over 80 years’ experience developing delicious coffee blends and Nesquik has helped generations of children enjoy milk for over 60 years. Discover our new chilled range here.
- Exclusive member-only content
- Full access to all your member benefits
Introducing NEW NESCAFÉ Azera® Nitro
The Ready to Drink (RTD) Cold Coffee segment is the largest coffee category growth opportunity, predicted to double in size by 2025 to £270m, with a third of the growth coming from convenience stores[2]
NESCAFÉ Azera® Nitro is a top 3 RTD coffee bestseller within symbols and independents[3] and this year, launches 3 NEW indulgent flavours: Latte, Salted Caramel Latte and Double Espresso Flat White. Each recipe offers an indulgent taste with 85-94 Kcals per can, with lower levels of sugar and fat vs. market alternatives. They are available in a 250ml can at an RRP of £1.49.[4]
NEW Nesquik All Natural RTD
RTD Flavoured Milks are worth £233m and the convenience channel is driving growth for the category, growing at 16% YOY[1]. Across all channels, the kids flavoured dairy drinks segment is growing faster than the broader RTD Flavoured Milks category (+6.9% vs -2.1%) and is forecast to reach £34m by 2021[2].
Look out for Nesquik All Natural Ready to Drink Flavoured Milk! Made with all natural ingredients and available in Chocolate and Strawberry. It has a great taste that kids love[3] and features a recyclable tetra pack and paper straw.
Core coffee
Core Coffee is the most valuable part of the Coffee category and represents almost half of all Coffee Category sales[9]. NESCAFÉ Original retains the highest level of spend loyalty in the market[10]. 50% of young shoppers are recruited into the coffee category through NESCAFÉ Original.[11]
Growing Areas
Roast and Ground, Pods, Frothy and Superpremium coffee segments are seeing strong growth, driving value into the category[12]. This trend will continue throughout 2020/21 as consumers continue to trade up into more premium products and consume more coffee at home.
Starbucks has now expanded its range to include Starbucks Frothy Coffee in five variants, giving consumers the opportunity to enjoy the premium coffee shop taste at home.
New Trends: Plant Based Coffees
With over 7m UK households buying milk alternatives and 84% of those citing this as a lifestyle choice[13], the NESCAFÉ Gold dairy alternative lattes range (Coconut, Almond and Oat variants), certified by the Vegan society, provide further on trend innovation to the category.
- Drive standout vs. other soft drinks (which are -7% YoY vs. RTD Coffee +75% and Flavoured Milks 27.3%[14])
- Stock and promote[4] the full range to encourage choice and trial
- Place cold coffee adjacent to energy drinks for ease-of-shop
- Keep cold, as 96% of consumers want their RTD coffee and Flavoured Milk chilled for immediate consumption[15]
- Merchandise adjacent to food-to-go ranges to leverage key meal-time occasion[2]
- Utilise hero SKUs such as Yazoo & Nesquik on center shelves to signpost the Flavoured Milks category & draw shoppers in
- Drive standout vs. other soft drinks (which are -7% YoY vs. RTD Coffee +75% and Flavoured Milks 27.3%[14])
- Stock and promote[4] the full range to encourage choice and trial
- Place cold coffee adjacent to energy drinks for ease-of-shop
- Keep cold, as 96% of consumers want their RTD coffee and Flavoured Milk chilled for immediate consumption[15]
- Merchandise adjacent to food-to-go ranges to leverage key meal-time occasion[2]
- Utilise hero SKUs such as Yazoo & Nesquik on center shelves to signpost the Flavoured Milks category & draw shoppers in
References:
[1] IH: IRI, Kantar & Allegra reports, 2019. OOH: CGA, 2018
[2] Allegra ‘Project Iced UK 2019
[3] IRI Independents and Symbols FY 2019
[4] Price is at sole discretion of the retailer
[5] KWP 52 w/e 20th Feb 2020
[6] IRI 52 w/e 25th April 2020
[7] Kantar Usage Data June 2020
[8] ppl insights, April 2019 – taste test with children
[9] IRI Total Convenience inc WL 52 w/e 16th May 2020
[10] Kantar, Loyalty Spend, 52 w/e 17 May 2020
[11] IRI 52 w/e data to 23.03.2019
[12] Value Sales % Change vs YA IRI 52 w/e 14th Sept 2019
[13] Kantar Bespoke Study, Milk Alternatives: Their role in Coffee and the Opportunity for Frothy. 52 w/e July 2018 data
[14] IRI Independents and Symbols FY 2019
[15] Project CAKE Report 2017