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From today, March 1 2021, Boost Drinks are expanding their popular range of ready-to-drink coffee products with a new Caramel Latte flavour, available exclusively for independent retail outlets.

Developed with a superior milk content recipe, the Caramel Latte flavour uses exclusive production techniques to guarantee a smooth taste and a quality product that offers extended shelf life for retailers compared to other brands. Boost’s latest addition represents great value for current iced coffee drinkers, whilst also enticing new shoppers into the category, and the £1 PMP format offers strong cash margins for retailers.

Boost’s original ready-to-drink coffee launch in 2020 proved to be hugely successful and it is already the number two iced drinks brand in Northern Ireland[1]. With the iced drinks market already worth £25.6m and growing at 49% YOY[2], it is easy to see why the sub-category is an incremental growth opportunity for wholesalers and retailers alike. Caramel Latte Iced Coffee is the fastest-growing and second-largest flavour segment in the iced coffee category, with a 21% market share.

Simon Gray, Founder and Managing Director at Boost, said: “As the only soft drink brand that continues to sell exclusively through the independent retail sector, we’re passionate about fulfilling our commitment to selling exceptional value products with no compromise on quality.

“In order to stay ahead of the curve and grow our ready-to-drink iced coffee range, we have invested in new flavour development to ensure we are offering a wider range of high-quality functional drinks, tapping into consumer interests and trends to help retailers increase sales. 2021 will be a landmark year for us as we also celebrate our 20th birthday, and we very much look forward to the opportunity to thank all our partners and customers who have supported Boost’s journey thus far.”

New POS in the form of Caramel Wobblers will be available for retailers to download from the website.

The new flavour will be available in wholesale in 12 x250ml cases.

References:

[1]IRI Marketplace Data Symbols and Independents 52 weeks volume sales to 29th November 2020

[2] IRI Marketplace Data Symbols and Independents 52 weeks volume sales to 29th November 2020

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