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E-Cigarette sales are likely to skyrocket following the government health agency’s announcement that the products can be licensed as medicine for those trying to quit smoking.

The Medicines and Healthcare products Regulatory Agency (MHRA) declared that e-cigarette and vape brands could be licensed as a medicinal product if standards on quality, safety and efficiency are met.

Robert Sidebottom, Managing Director at Eco Vape Ltd and UK Vaping Industry Association member told the NFRN, “The vape industry whole heartedly welcomes this announcement, in taking this decision, the UK government has underlined the significant science led evidence that vaping is indeed a 95% safer alternative to smoking.

The statement by the Department of Health is yet further validation of vaping as one of, if not the best smoking cessation tool available. The announcement challenges directly the nonsensical anti-vaping, anti-harm reduction stance of some countries and indeed the rhetoric of ‘clickbait’ led journalism in the UK. I expect to see a further increase in consumer demand for vaping products, particularly in the New Year as confidence in this proven smoking cessation tool takes hold. I would of course caution retailers to ensure that they purchase vape products from reputable UK suppliers, and I look forward to seeing further success stories from former smokers who have made the switch to vaping.”

The MHRA’s move follows the acknowledgement of the Department of Health and Social Care’s Tobacco Control Plan, and the evidence is clear that e-cigarettes are less harmful than smoking tobacco.

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