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This Sunday is Father’s Day, and a new report from has discovered that spending on gifts and cards is expected to increase by one fifth this year, compared to 2020.

In light of lockdown restrictions last year, the survey discovered that nearly half of dads missed out on the pleasure of spending Father’s Day with their children.

However, this year’s figures are looking much more celebratory, with 81% of children set to spend the day with their dads in person.

With restrictions in pubs and restaurants still in place, almost two fifths of those surveyed are planning to celebrate at home or in the garden. Over a fifth are planning on spending Father’s Day by enjoying a meal inside the home.

The research also reveals that a third of children will be treating their dad to food or alcohol this year, offering a great opportunity for retailers to boost their sales.

Greeting cards are expected to prove more popular than ever this year.

Rebecca Green, owner and creative director of luxury greeting card company Raspberry Blossom, said: “Father’s Day gives the opportunity for shop owners to really embrace this gifting occasion. With the increase in consumers looking to shop local, creating an impactful window display will attract and remind people of the upcoming event.”

  • In 2019 we sent our dads 26.9 million cards in the UK, at an average price of £1.71
  • The value of the UK Father’s Day card market is £46m, an increase of 7.4% on 2018
  • 18 to 34-year-olds are sending more cards than a generation ago
  • Over 90% of greeting cards are bought in a ‘bricks and mortar’ store


*All information from the Greeting Card Association

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