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This fantastic colourful collection will be supported by a multimedia marketing campaign across TV, social and print media. Cover-mount and sampling promotions are set to put Premier League Adrenalyn XL™ into the hands of more footie fans than ever before, making it once again the collection of choice for all fans of the Premier League.

New for the 2022/23 season is a completely re-designed collection. Bigger, better, and more exciting than ever, the collection launches on August 4, with rare new cards and even more real autograph cards from both current and legend Premier League players to find, marking the 30th year of the Premier League.

Panini has ‘point of sale’ packs available to send out to independent retailers, which includes a letter explaining the collection and key timings on marketing support, in addition to an A3 window poster and shelf talker to aid display

Don’t miss out on a great opportunity to be part of the of what is expected to be the best-selling collection yet. If you require a POS pack, simply ring the Fed’s Contact Centre on 0800 121 6376 and it will do the rest.

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