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From Monday, October 4, the recommended retail price of the i newspaper in the Republic of Ireland will reduce to €1, while retailer margins will increase for all editions.


The changes cover all issues Monday to Saturday, with retail discounts increasing to 27.5% for all editions.


NFRN National President Stuart Reddish, said: “This great news for our members in the Republic of Ireland. We are used to publishers putting their prices up not down, and retailer’s margins do not always follow suit.


“DMG Media is to be applauded for this move and I hope as many of our members as possible benefit from it.”


A spokesperson publisher for DMG Media said: “This new price point for the i newspaper should enhance sales and offers great value to readers. To support the new cover price, we will be supplying all retailers with posters to display in-store.


“We hope that you will support this initiative to improve sales and would like to thank you for your continued support of our newspapers in your store.”


Barcodes will remain unchanged. Please update your records to reflect the new prices.


Day                                    Barcodes                           Cover Price     

Monday                            9772045492911                   €1.00

Tuesday                            9772045492928                   €1.00

Wednesday                      9772045492935                   €1.00

Thursday                           9772045492942                   €1.00

Friday                                9772045492959                   €1.00

Saturday                           9772045492065                   €1.00


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