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JTI UK has unveiled the 40 regional winners* as part of its Nordic Spirit ‘Perfect Store’ competition amongst its independent retail trade partners. The Fed is thrilled to announce fourteen regional winners are Fed members!

The competition was fierce, but ten winners from each of the four JTI regions have been successful and won a prize bundle worth up to £2,000 per store, including one year’s supply of Nordic Spirit, a Fitbit Versa 3 Smartwatch, £125 restaurant vouchers and limited-edition Nordic Spirit merchandise.

Earlier this year, retailers were encouraged to follow the five pillars of Nordic Spirit’s Perfect Store Model to generate product awareness in-store and boost sales. To be awarded as a regional winner the retailers excelled on each pillar, that were worth a certain number of points, which their local JTI Business Adviser scored them on during their scheduled store visits.

The Fed would like to congratulate the following stores:

Day-Today Express, Alexandria, Glasgow

Focus off-license, Burnley

M&H Newsagents, Burnley

Wolviston News, Billingham

Messrs A Parker & Son, Wakefield

Hiccups off-license, Sotke-on-Trent

Baneswell Stores, Newport

Sanjay News Shops, Sutton

Bains Newsagents, Coventry

Premier, Bristol

Hawkinge Convenience Store, Folkestone

Bon Bon, Canterbury

Saltwood General Stores, Hythe

Wye News, Ashford

Bruce Terry, Portfolio Brand Manager at JTI UK, said: “The nicotine pouch category in the UK is now worth over 31.7 million per year and this is only expected to increase in the months ahead. Nearly half (44.5%) of nicotine pouch sales also comes through the convenience and independents channel1, so it’s hugely important that we support and reward our highly valued trade partners. Our biggest congratulations go out to all the successful retailers who went the extra mile to action the advice in our Perfect Store Model, helping to boost their sales in the process. Stay tuned for the announcement of our national winners later this year and in the meantime, our local JTI Business Advisers, as well as the resources available on JTI Advance are here to help retailers maximise the nicotine pouch opportunity.” 

Soheil Haji, Owner of Londis Retail Canterbury, an Eastern Regional winner, said: “We’re very pleased to have been chosen as a regional winner. We’re always looking at new opportunities to promote products and see what difference it can make to the store. Working with a JTI Business Adviser as part of the Perfect Store competition, we increased our merchandising in-store, with eye-catching POS highlighting Nordic Spirit behind the counter. We also provided training to staff so that they could speak about the range and up-sell to customers. We’ve seen really encouraging sales following the changes and increased visibility of Nordic Spirit. After all, if you don’t tell a customer or advertise a product, they won’t give it a go!” 

In the spring, one national champion per JTI region will be crowned a winner and receive a package worth up to £20,000 per store**.

Retailers can learn more about best-practice nicotine pouch merchandising by speaking to their local JTI Business Adviser and heading to the JTI Advance page here to view the guidebook.

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