As the nation counts down to next month’s coronation of King Charles III and the Queen Consort, the Fed shares some of the ways members can be part of the action.
All eyes will be on Westminster Abbey, in London, on Saturday May 6 to witness the first coronation in most people’s lifetimes but, as King Charles III takes to the throne, there will be a whole weekend of activities, including an extra bank holiday on Monday May 8.
This historical event presents an incredible opportunity for you to unite communities and stock up your shelves with promotional materials and street party food items. Here are some useful tips to make your business boom! Members can get more ideas from our April edition of The Fed magazine, or watch our most recent Fed Talks!
Clearly display your opening times
Make sure your customers know when you are open, especially as some larger stores may limit their opening hours as they did for the Jubilee weekend. Display these opening hours beyond your store – such as on social media – especially if you’re open longer than other stores in your area.
Get into the coronation spirit
To help create a warm and celebratory atmosphere, use PoS materials provided to decorate stores, create your own promotional offers alongside standard promotions to stand out from the competition and
to maintain availability across the whole bank holiday weekend.
Menzies – Cut Off Extension
A 45 minute cut off extension has been requested, and agreed, from the publishers’ NMA association for issue Sunday, May 7. Click here for more information.
Cash in on special editions
Given the sales of souvenir and bumper newspapers and magazines around the Queen’s Platinum Jubilee and funeral last year, the general public are still as patriotic as ever, says the Fed’s news operations committee chair Muntazir Dipoti.
“There will be a number of special commemorative editions of magazines and newspapers on coronation day and the travel industry is expecting a huge number of tourists visiting the UK during the build-up. With this in mind, consider introducing some foreign titles into your range,” he adds. Contact your news wholesaler to order enough copies to meet demand, and ensure your displays are topical, clean, and tidy.
“To make your store the talking point of the community, think outside of the box! Why not introduce a coronation section in store, comprising newspapers, magazines and other royal items you may
have available?”
Members can get more ideas from our April edition of The Fed magazine.
Essential information
The government have produced a letter containing essential updated information about how the plans for the Coronation of His Majesty King Charles III and Her Majesty The Queen Consort might affect you. Click here to discover what to expect as a business, safety and security, vehicle restrictions and more.
The BBC has confirmed a special one-off TV licence dispensation for the Coronation of HM King Charles III. If you are hosting an event, you won’t need a TV licence to screen coverage of the Coronation on 6 May 2023, or the Coronation Concert on 7 May 2023. Find out more on the BBC’s website.
To be featured on the Fed’s social media coverage of the coronation, send your photos to marketing@nfrn.org.uk!
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