Contact Us: 0800 121 6376

Cadbury Plant Bar, a plant-based alternative to the nation’s favourite chocolate, Cadbury Dairy Milk, will be available from November. The new bar, which will sit alongside the standard bar on shelves, underscores Mondelēz International’s ongoing commitment to offering consumers greater choice.

Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste you expect from Cadbury by replacing the milk with almond paste. Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.

As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100 per cent plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources. It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland, and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and well-being agendas.

Louise Stigant, UK Managing Director, Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”

Ericka Durgahee, Vegan Trademark Marketing Manager, Vegan Society, said: “As we approach World Vegan Day on 1 November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!”

To support Mondelēz International’s strategy to increase well-being choices across its portfolio the company has invested significantly in innovation and developing lower sugar options. In recent years, the snacking leader launched Cadbury Dairy Milk with 30 per cent less sugar as well as ‘30 per cent less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a ‘40 per cent less sugar’ line extension on BelVita.

Cadbury Plant Bar will be available from November. The RRP for the 90g bar is £2.50.

Related Articles

Related Articles

Have Your Say: Petition To Prioritise Key Retail Workers For Covid-19 Vaccination

The Federation is urging its members to sign a petition calling for key retail workers to get priority access to Covid-19 vaccinations.
Read More

45 minute cut-off extension at all wholesalers in England, Scotland,and Wales on Sunday 4th July

45 minute cut-off extension at all wholesalers in England, Scotland,and Wales on Sunday 4th July
Read More

HM Government Counter Fraud Function – Mandate Fraud Guidance

HM Government Counter Fraud Function have released COVID-19 Mandate Fraud Guidence.
Read More