The Daily Telegraph and i newspapers are the latest national newspaper publishers to back the NFRN’s recently launched Shop Local, Shop Little campaign, which encourages people to shop locally and sensibly during the coronavirus outbreak.
The two publishers have joined a number of national tabloids – including the Sunday Mirror, People, Daily Express, Daily Star, Daily Mirror and Sunday Star – that have featured advertisements promoting the campaign.
The NFRN created the Shop Local, Shop Little campaign in response to panic buying at supermarkets amid the coronavirus outbreak.
It reminds customers that independent stores are still open for business and that it is important to support their local stores, during these unprecedented times.
Two posters encouraging customers to Shop Local, Shop Little have been created for members to place within their stores. The first is a generic poster that encourages customers to shop locally and sensibly, and it also advises that there may be restrictions on the quantity of products that can be purchased. The second poster is for NFRN member to use if they are offering a delivery service.
NFRN National President Stuart Reddish said: “The NFRN is very proud and grateful to have a number of national tabloids that are supporting our Shop Little, Shop Local campaign.
“During these highly challenging times customers must remember to visit and support their local stores.
“Panic buyers have rushed to the supermarkets – and emptied their shelves – and they must be reminded that independent stores are still open.
“By visiting their local stores, customers are able to buy all of their necessities, whilst supporting a local business.”
More information regarding the campaign can be found on the NFRN’s social media channels and at www.nfrnonline.com.