National newspaper publishers are backing the NFRN’s newly launched Shop Local, Shop Little campaign.
Adverts have appeared in a number of tabloids, such as the Sunday Mirror, People, Daily Express, Daily Star, Daily Mirror and Sunday Star, over the weekend – with even more publishers now pledging their support.
With supermarkets under siege from panic buyers amid the coronavirus outbreak, the NFRN created the Shop Local, Shop Little campaign to remind customers that independent stores are still open for business, and that it is important to support their local stores during these highly challenging times.
The NFRN has created two posters for members to place in their store. One is a generic poster, encouraging customers to shop in our members’ store but advising that there might be a limit as to the number of products that can be purchased. The other is for members that are offering a delivery service.
NFRN’s National President, Stuart Reddish, said: “The NFRN is very proud of the Shop Little, Shop Local campaign.
“It is great that the campaign has captured the imagination of national newspapers and the response from our members in supporting their local communities has been fantastic.
“It is so important that customers remember to visit their local stores, especially during these challenging times.
“Panic buyers are currently rushing to the supermarkets and they must be reminded that independent stores are still open – where they can both support a local business and buy all of their necessities.”
All NFRN members will be receiving their Shop Local, Shop Little posters this week, so that they can display them prominently in their shops.
More information regarding the campaign can be found of the NFRN’s social media channels and website.
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