Smiths News Premier Club has partnered with Newspro to offer retailers the best of a combined promotions and category support offer.
Smiths News have completed a review of Premier Club alongside Newspro and have collectively come to the conclusion that in order to serve its customers in the best way it will be partnering with Newspro to give news retailers an even better service, sales growth and cost saving potential.
Each Premier Club customer will be given an opportunity of becoming a Newspro ranged retailer and for non NFRN members to trial the benefits of an NFRN membership for 6 months.
Alongside the usual NFRN membership benefits, Premier Club customers will gain free access to the NFRN’s category management system enabling members to have a managed range of titles suitable for their store size and space. There’s the flexibility to maintain shop save titles, and titles that are specific for a retailer’s local area, whilst at the same time ensuring the right access to top selling titles, whilst restricting unwanted titles.
Jon Bunting from Smiths News said: “We’re delighted to announce this partnership with the NFRN and Newspro. It really shows that through combining our experiences managing Premier Club, together with exceptional market insight we can create a much stronger combined category management offer for independent retailers. I would encourage any Premier Club retailers to take advantage of this offer which will support a successful and sustainable magazine category for your store.”
NFRN National President Stuart Reddish said: “For nearly a decade, Newspro has helped NFRN members grow their newspaper and magazine sales and profits by equipping them with all the skills and knowledge they need to manage these categories successfully. We look forward to partnering with Premier Club to deliver greater profitability to even more independent retailers.”
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