Contact Us: 0207 017 8880

Massive congratulations to West Midlands member Julie Kaur who has won the top prize of £20,000 in Boost Drinks’ ‘Local Legends’ competition.


Her success was announced a celebration party to mark the 20th anniversary of the drinks brand.  This was held at 30 Euston Square in London on Thursday November 18.


Julie, of Jules Convenience Store in Telford, Shropshire, said: “I was honoured to be named a Local Legend by Boost but, to me, every retailer in the pandemic has been a legend. It’s been one of those situations where you either sink or swim.


“I am overwhelmed to come away with the top prize out of such a wonderful group of retailers. Everyone at the Boost event was lovely, from the staff to the main guy, Simon Gray. I could not  have asked for a nicer place to be.”


Boost Drinks trade marketing manager Jack Taylor said:“Julie was our number one choice for the Local Legends competition due to her ongoing personal commitment to her charity work outside of the coronavirus pandemic. We’ve seen a fantastic selection of applications submitted, however, Julie’s determination to actively participate and generate her own funds for her local charities was truly inspiring.”


He crowned Julie “a true local legend within her community”.


The ‘Celebrating 20 Years of Local Legends’ competition was a key element of Boost’s 20th-anniversary events which took place throughout 2021. It was designed to celebrate the brand’s year-on-year growth and thank the local convenience channel for its continued support over the years.


Commenting on the awards ceremony, Boost Drinks founder Simon Gray called it “a fantastic evening which has been long overdue.” He added: “ We’ve all been hidden away for the last 18 months or-so, so to see lots of familiar faces together again in one room and to meet some new faces, it’s been really touching that people have turned out in force this evening. A great opportunity to celebrate with everybody together.”


The top 20 applications were selected by a panel of judges made up of industry experts. All were invited to the Boost Drinks 20th-anniversary celebration party.


Other NFRN members to be shortlisted for going above and beyond to help their customers were Richard Kent, Nico Ali, Edith Smyth, Asiyah Javed, and Susan Connolly.

Related Articles

Related Articles

Members must comply with new WEEE vape and e-cigarette legal obligation

Launching at the end of March, all vape and e-cigarette retailers now have a legal obligation to offer customers a free recycling point for these items. Fed members can read the latest updates here.
Read More

National World Price Increases

The Fed is informing members of a recent National World trade announcement, displaying price increases with pro-rata margin changes.
Read More

Scottish Business Event Presentations

The Scottish Business Event was held on Monday, March 13 at the Radisson Blu in Glasgow.
Read More