With UEFA EURO 2020™ getting closer, this Thursday (March 25) sees the launch of Panini’s UEFA EURO 2020™ Tournament Edition official sticker collection.

This eagerly awaited collection features the best of European football, packed with statistics and fun facts.  It is also bigger and better than ever, with 678 stickers to collect.

All 24 qualifying national teams are represented and for the very first time, 23 players are featured for each squad. There are special stickers covering every aspect of the competition, with information about the host cities and the history of the tournament.

Fans can kick-off their collection with a starter pack, which includes a sticker album plus 26 stickers. Collectors can also treat themselves to a premium edition hardback album.

Chris Clover, head of marketing – sport at Panini UK and Ireland said:

“The sense of anticipation for our UEFA EURO 2020™ Tournament Edition official sticker collection is huge. Panini sticker collections are the sparks that ignite fan excitement for international football tournaments, and this year will be no different.

“We have created a fantastic product which our collectors will have great fun swapping and completing, and will want to treasure and keep over time.”

The collection will be supported with a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives and a social media campaign.

The collection

Starter packs: £3.99 RRP

Sticker packets: 90p RRP

Multipacks (containing six sticker packets):£4.99 RRP

Tins (containing 10 sticker packets): £8.99 RRP

Multiset: (12 sticker packets): £9.99 RRP

Hardback album: £9.99 RRP

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