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Panini UK have been taken aback by the demand for the brand-new Premier League Adrenalyn XL Collection this season. Sales of the new collection are even out-performing the hugely successful 2020 collection, and are continuing to grow week on week. Building on the success of both the Premier League Adrenalyn XL 2020/21 trading cards and the Premier League 2021 stickers, this latest collection is firmly established as the market leader.

There has been an overwhelmingly positive response to design innovations such as the new signature and 3D Lenticular cards, and we have seen unprecedented demand across the country. Chris Clover, Panini UK’s Head of Sport Marketing: “We are delighted to see how UK and Irish collectors have responded to our new Premier League Adrenalyn XL 2021/22 Trading Card Game. Sales have flown out of the blocks and we
are now doing our best to keep up with demand! There is a huge sales opportunity here for this season, and all retailers interested in selling collectables should ensure they are stocking the ONLY official Premier League trading card collection and displaying the products prominently. Premier League Adrenalyn XL is by a distance the top-selling trading card brand in the UK, and football fans both young and old are not accepting any substitutes.”

Starter Packs are priced at £5.99 and include a two-player gameboard and poster, a high-quality collector’s binder, 18 trading cards, plus a guaranteed Limited Edition and 3D Lenticular card. Trading card packets include six trading cards and a QR leaflet, and are £1 each.

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