Yesterday saw England stay top of Group B after a 3-0 win against Wales. As England head into the final 16 teams in the FIFA Men’s World Cup 2022, retailers are expected to make £273.3 million.
The World Cup 2022 Spending Report by VoucherCodes.co.uk forecasts that 12 million consumers around the UK will tune into the tournament during the Round of 16 from homes, pubs, bars, and restaurants.
Rising costs coupled with the first-ever winter tournament and irregular start times, mean that retailers alone are expected to make £273.3m across the eight matches as 9.3 million consumers tune in from their homes during the Round of 16 in a bid to save money.
Spending on food and drink is predicted to account for £174.4m of total retail sales. New TV electricals, sportswear, and souvenirs also contribute to the total spend figure – it’s time to stock up on Panini trading cards and stickers to get the community involved!
Maureen McDonagh, Managing Director at VoucherCodes.co.uk, commented: “The ongoing cost-of-living crisis means that many consumers are choosing to watch the tournament at home to save money. As a result, retailers can expect a busy period during this stage of the tournament as consumers stock up on match day essentials.”
In comparison, hospitality venues are forecasted to receive £95m during the four days of the Round of 16 as 3.2 million consumers visit their local hospitality venue. It’s anticipated that pubs, bars, and restaurants will pour 7.1 million pints.