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Small Business Saturday is a small, non-commercial campaign, highlighting independent business across the UK and the NFRN is encouraging all members to get involved. The campaign, which was founded by American Express, encourages consumers to shop local and support the smaller businesses in their communities ahead of the Christmas period.

Small Business Saturday takes place on December 4, 2021 but creates an impact that lasts all year round. During the lead up to Small Business Saturday, independent retailers can sign up online and register their business, so the campaign can promote the business, and some businesses choose to host events and offer discounts on the day. Aiming to support, celebrate and send out a ‘big thank you’ to small businesses for the important role they play within communities, particularly throughout the pandemic, the 2021 SmallBiz100 is showcasing a diverse range of independent businesses from across the country.

Now in its ninth year in the UK, Small Business Saturday will return on 4 December 2021, following its record-breaking success last year which saw an estimated £1.1 billion spent with small businesses across the UK on the day. This year, the SmallBiz100 features a range of environmentally conscious small firms, which spotlights their important role in tackling the climate crisis ahead of the UN Climate Summit COP26 in Glasgow this November.

To register your business, and download promotional packs to help advertise your business, visit smallbusinesssaturdayuk.com/#get-involved.

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