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On December 31, a special EuroMillions UK Millionaire Maker draw will make a guaranteed 10 UK millionaires in one night – getting 2022 off to an unbelievable start for those 10 lucky National Lottery players and providing retailers with an expected sales uplift of up to 84 per cent* for the draw.

POS material to help promote the EuroMillions New Year’s Eve draw will begin landing on 29 December – and National Lottery retailers should site these immediately to help boost sales.

Once sited, retailers should take a photo and upload an image of the special UK Millionaire Maker event draw POS material on display to the National Lottery Retailer Hub. By doing so, you could earn a £10 bonus.

Camelot’s Retail Director, Jenny Blogg, said: “As always, there’s a few things that retailers can do to help maximise the sales opportunities around this time of year, including making sure all POS is sited, and reminding customers to buy a ticket at the till. All this will go towards helping National Lottery players continue raising over £30 million every week for Good Causes.

“All that’s left to say is have a fantastic New Year – we’re looking forward to all the incredible things to come next year!”

By buying and selling National Lottery tickets, players and retailers make a huge difference to National Lottery Good Causes across the UK raising over £30 million every week. To date, over £1.2 billion in National Lottery funding has been distributed across the UK to help tackle the impact of coronavirus.

National Lottery retailers can sign up to the Retailer Hub today to access a range of benefits. Just go to to register.

*Based on Friday 1 January 2021 EuroMillions 10 Millionaires Event sales uplift vs Friday 30 October 2020 EuroMillions base sales.

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