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The award winning Cadbury Twirl Orange single bar is back permanently.

Available now, the launch is being rolled out through a tongue-in-cheek campaign, ‘Twirl Orange – the unlimited edition. Exclusively available everywhere.’

Cadbury Twirl Orange offers customers a twist on a much-loved brand, combining Cadbury’s No.1 selling singles SKU(1) with one of the nation’s favourite chocolate flavours. The product is aimed at younger adult consumers who are seeking new flavours and experiences with their chocolate choices.

Radhika Pai, Brand Manager for Cadbury Singles at Mondelēz International, explained: “We are delighted to bring back Cadbury Twirl Orange as a permanent member of the Twirl family. After the incredible consumer and retailer response to the 2020 launch, we are confident this permanent edition will become a shopper favourite within singles confectionery, enjoyed all year round.”

 Product information:

  • Product name: Cadbury Twirl Orange
  • Product Weight: 43g
  • RRP: £0.69
  • Case size: 48 bars

Retailers are free to set their own prices.

 

Reference:

1. Nielsen, Singles MAT Value sales 13.06.2020

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