To bring families the joy of reading during lockdown The Sun on Sunday is launching its Books For Kids campaign.
The campaign will run for the next four weeks in conjunction with BookTrust – the UK’s largest children’s reading charity – calling on readers to send in their old children’s books, no matter how ripped and tatty they are.
The title will then pay to recycle them before BookTrust begins free distribution of new bright and colourful publications carefully chosen by their children’s books experts.
Kids’ author and Britain’s Got Talent judge David Walliams who is backing the campaign said: “I wholeheartedly support this campaign. Some of my fondest memories are of reading with my parents and it’s devastating to think some families don’t have access to books.”
The Sun editor-in-chief, Victoria Newton said: “Books are such a vital part of childhood and are more important than ever at this time. Our loyal and generous readers always get behind our campaigns to help those who need it most and this is another cause we are proud to champion.”
Education Secretary Gavin Williamson said: “Books fire a child’s imagination, improve literacy and open doors to new worlds, not to mention the positive impact they can have on mental health. That is why we put such an emphasis on reading in schools and why I support this campaign.”
The Sun’s General Manager Jo Bucci said: “Campaigns like Books for Kids thrive thanks to The Sun’s vast and generous readership. The campaign builds on our regular Books for Schools drive and should be bigger than ever this year, having never been more important. On the back of The Sun’s Jabs Army campaign, this latest initiative is another example of how The Sun can make a real difference to those who need it, whilst keeping a buoyant and engaged readership.”
The books will be given to youngsters who need them most via school, children’s centres, food banks, refuges and family support teams. Readers can post their old books or send them via a special 70 percent discounted Hermes collection service without leaving their home.
Get involved by posting old books to: Books For Kids, PO Box 485, Grays, Essex RM17 7HY, or send them via Hermes at the reduced cost of £1.99 for a medium-sized box. Readers can follow full step by step instructions here.