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To celebrate the 50th birthday of their Creme Egg, Cadburys have launched a new Golden Goobilee campaign.

The campaign will centre around a 60″ hero film celebrating the many ways Cadbury Creme Eggs can be enjoyed – whether you are a licker, dipper, baker, eggspert, discrEATer or sharer.

This will be supported by social and digital activity including Mondelēz UK’s debut on social platform Tik Tok, to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.

Cadbury will also be releasing new golden versions of the Cadbury Creme Eggs, giving them the chance to win up to £5,000 through the Easter season. Two hundred Golden Creme Eggs will be hidden, masquerading as classic Creme Eggs in stores across the country.

When a shopper wins, so does the store! Independent retailers can also have the chance to win a variety of cash-prizes or Amazon vouchers, up to £1,000, with 30 golden eggs hidden within the convenience channel. To participate, retailers must use Cadbury promotional display material. Find out more here www.deliciousdisplay.co.uk.

Raphael Capitani, Brand Manager, Mondelēz, said: “We wanted to mark the 50th birthday of a beloved Easter favourite in style by taking EATertainment to a whole new level this year. Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the past 50 years, helping to drive sales for our customers and maximise the Easter season, so we’re excited to kick off the Golden Goobilee for 2021. Let the EATertainment begin!”

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