National lottery retailers can boost sales with second Lotto ‘Must Be Won’ in two weeks and £107M Euromillions Super Jackpot Draw
25 National Lottery retailers enjoy ‘beautiful’ ParalympicsGB Homecoming
Camelot, operator of The National Lottery, will wrap up a fantastic Tokyo Games – where TeamGB and ParalympicsGB won an incredible 189 medals – with two special National Lottery draws.
First up will be the huge £15 million Lotto ‘Must Be Won’ draw this Saturday (18 September). This takes the total in special Lotto ‘Must Be Won’ draw jackpots to £35 million in just two weeks, following the £20 million ‘Must Be Won’ on 4 September – which rolled down and saw over 1.5 million players pick up £5 and a Lucky Dip, boosting retailer commission and money spent in store.
Less than a week after the Lotto draw, on Friday 24 September, a special EuroMillions Super Jackpot draw will see a mammoth £107 million jackpot up for grabs – and will provide an expected 71% sales uplift for retailers. National Lottery retailers should have already received POS for the EuroMillions draw and should site this immediately to maximise sales.
On the theme of Tokyo, and thanks to Camelot’s National Lottery Retailer Hub – which offers retailers who have registered more than just cash prizes from its rewards initiatives – 25 lucky National Lottery retailers attended the ParalympicsGB Homecoming event at London’s SSE Arena on Sunday (12 September) after winning tickets via the Hub.
Amardip Johal from Johal News in Bilston, Wolverhampton, who won tickets and attended the Homecoming event, said, “I’d like to say a massive thank you to The National Lottery for such a beautiful event, which I enjoyed so much. It was a once-in-a-lifetime event and I’m already looking forward to the next one. Maybe next time I can get my hands on more tickets!”
Camelot’s Retail Director, Jenny Blogg, said, “We’re expecting a huge player turnout in retail for these upcoming special event draws – after what has been a fantastic National Lottery campaign in retail for the Tokyo Summer Olympic and Paralympic Games. This will no doubt lead to increased footfall and sales around the two draws, and should give retailers a sales boost as we wave goodbye to a hugely successful summer.
“I’d like to say thank you to each and every National Lottery retailer for all your hard work this year – as always, this is key to helping The National Lottery raise around £36 million each week for Good Causes, including funding for our hugely successful TeamGB and ParalympicsGB athletes.”
National Lottery retailers can sign up to the Retailer Hub today to access a range of benefits, including ticket giveaways! Just go to www.tnlretailerhub.co.uk to register.
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