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Following concerns from Federation members in Scotland, the NFRN business development team contacted Warburtons to clarify its intentions regarding customer services in the new year.

A spokesperson for the national baker confirmed that the website at will be its preferred point of contact from mid-January, but reassured members that support will still be available via its new customer service hub.

Warburtons replied to our enquiry with the following statement:

In September 2020, we began to introduce a new Electronic Proof of Delivery system, which will enable us eventually remove paper delivery notes.

This will not only be more efficient for our drivers but reduces waste and the physical handling of paperwork – which in these times is clearly important.

The system will also provide customers with more consistent delivery times, as the technology is linked to our in-vehicle satnavs.

In addition, we have invested in a new, user-friendly, trade website which will allow customers to manage stock and availability more effectively, as this can now be done easily and quickly at the point of sale, at any time of day.

The website is mobile, tablet and desktop friendly and will mean customers will have more control over their orders. They will be able to view and manage their daily orders and their standing orders, check the ETA of deliveries, request POS and pre-agreed sale or return.

We would advise customers to register with the website as soon as possible, as this will no doubt save time as we enter our busiest period of the year. All you need to do is search for Warburtons Trade Website online or visit;

Our site admin teams will be continuing to support customers through this transition up to the end of January, so for any queries please contact your local bakery. However, our teams are working hard to contact all customers to guide them through the process.

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