In June, The Sun launched its Bounce Back Britain campaign to help get people, communities and businesses back on their feet.
At the height of the pandemic, The Sun raised £1million for our heroic NHS workers via its Who Cares Wins appeal, providing care packages, food and vital equipment to the brave doctors, nurses and staff on the Covid-19 frontline, as well as keeping millions of readers up to date. It has won praise for its detailed coverage. The Bounce Back Britain campaign was designed to step that up and add a practical helping hand.
With practical advice, detailed guides and a host of money-saving offers, The Sun has been helping readers every step of the way to put their lives back together and start spending to help our economy mend too.
A major focus of the campaign has been giving readers the confidence and incentives to return to high streets and drive footfall to independent retailers.
The campaign has already driven more than 100,000 readers to book a stay in the UK with The Sun £9.50 Hols this summer, seen more than 250,000 people visit Merlin theme parks with Sun Superdays, helped advertise more than 268,000 jobs, given free jobs listings for small firms with under 250 staff and won back £300,000 for readers whose holidays were cancelled.
Now, a new retail marketing campaign will encourage readers through the paper and online to enter The Sun’s Bounce Back Britain promotion in independent retailers, with the aim of driving them into your stores and increasing frequency of purchase at retail. Customers will have the chance to win more than 1,000 prizes through the in-store activation.
News UK head of retail marketing Chris Hughes said: “The Sun wants to support retail sales and drive readers back into independents and we need your help to bring the campaign to life in-store.
“We all know what an important time it is for independent retailers and our economy at large, so we hope retailers across the country will get right behind The Sun’s Bounce Back Britain campaign! We’ve got some great prizes for readers to incentivise them to come into your stores and for retailers who get stuck in too.
“Good luck to all our retailers who enter our special NFRN member competition and thanks for your continued support and dedication.”
Bouncing back Launching the campaign Sun editor in chief Victoria Newton said: “The coronavirus crisis has been tough on Sun readers. Many have lost loved ones to the illness, and many more are scared for their livelihoods. We want to boost their morale and help them get back on their feet, which is why we’re proud to be launching Bounce Back Britain: a bold and broad campaign designed to keep readers working, healthy and entertained in the post lockdown world.
“The Sun has a long, proud history of supporting readers, communities and small businesses. And I’m determined that we’ll be there for them in their hour of need.”
Enter the competition:
Sign up to participate in the in-store campaign now to be in with a chance of winning a range of cash prizes up to £500, a full CCTV camera installation, new staff uniforms, delivery bikes, your news bill paid for a month, new signage worth £2,000 and more.
Entrants will simply need to sign up to place The Sun’s Bounce Back Britain competition POS material in-store, run the activity and share photographs of the POS in place.
Visit www.newsretail.co.uk and click on the link, fill in your store details and a POS pack with everything you need will be delivered to your store!