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In celebration of Her Majesty The Queen’s historic 70-year reign, Cadbury is giving shoppers the chance to win a pair of limited tickets to the Platinum Jubilee Pageant on the 5th of June 2022, with fantastic views of the parade.

Launching today, the prize draw gives shoppers a once-in-a-lifetime opportunity to be part of one of the biggest celebrations in decades. To enter, shoppers simply visit and provide their details for a chance to win. The promotion runs until the end of April, with 250 pairs of tickets up for grabs.

Cadbury, a proud holder of the Royal Warrant since 1854, has a history of celebrating landmark royal events. With an expected audience of several hundred million across the globe, the Pageant will be an awe-inspiring festival of creativity, street arts, theatre, music, circus, costumes, and cutting-edge technology, paying homage to the last seven decades and Her Majesty’s milestone.

Telling the story of The Queen’s 70-year reign and our transforming society, it is set to be a day to remember, bringing together more than 6,000 military personnel, performers, key workers, and volunteers, who will march along The Mall and through some of London’s most iconic streets, with all the military precision and ceremony the country is famous for.

Played out in three parts: Ceremonial, Celebration, and Finale, the Pageant harnesses creativity, ingenuity, humour and community spirit, drawing on talent from every part of the United Kingdom and across the Commonwealth, paying homage to the last seven decades.

Benazir Barlet-Batada & David Clements, Senior Marketing Directors at Cadbury say: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years. This summer, we’re immensely looking forward to giving 500 Cadbury winners the opportunity to be at the Platinum Jubilee Pageant, as well as giving retailers significant in-store support to make the most of the momentous occasion.”

Full terms and conditions can be found on the Cadbury website:

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