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NFRN member, Yvonne Hamilton, owner of Linton Stores in York, scooped £10,000 in Camelot’s site, stock, sell quarterly prize draw, scoring 9 out of 10 for her excellent store standards.

Yvonne commented on the win, saying: “It feels absolutely unbelievable. I didn’t believe it at first and thought it was a prank call. I couldn’t stop smiling after we were told.

“Winning £10,000 couldn’t have come at a better time, as we’re doing our house up and it will make things a lot easier.

“On the whole, The National Lottery makes a massive difference for our store. It increases footfall, allows us to engage with customers, and we love seeing winners come in. The Site, Stock, Sell and bonus initiatives are great, as they give us an incentive to do a great job and we always aim for 10/10 when it comes to Site, Stock, Sell.”

The 10-point Site, Stock, Sell programme helps retailers to improve their in-store standards and increase sales throughout the year by asking simple questions covering site (e.g. Is the National Lottery Playstation in the best possible location?), stock (Is the Scratchcard dispenser full?) and sell (Is your store displaying up-to-date posters?).

The programme is accompanied by a bespoke rewards scheme – in which retailers can earn cash rewards every year. Retailers earn £10 for a Site, Stock, Sell score of 8/10, £15 for 9/10 and £25 for 10/10, and any retailers scoring eight points or more are automatically entered into a quarterly prize draw for the chance to win huge cash prizes – like the £10,000 won by Yvonne.

Retailers should visit or talk to their Camelot sales rep for more information.

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