SBF GB&I reveals new category focus that could open up £1BN+ soft drinks opportunity
SBF GB&I has launched its category vision for 2021, showing that retailers who take advantage of key trends and cater for key purchasing occasions can grab their share of more than £1BN over the next five years. This means more than £8,500 in soft drink sales could be unlocked by the UK’s 46,388 convenience, symbol, and independent stores.
SBF GB&I’s new category vision breaks down the soft drink category into four simple consumer need states. Each of these is based on trends that highlight the headroom for growth and relies on three simple focuses. To increase relevance and expand consumption occasions requires the right pack, in the right place, for the right occasion.
For more information on this, check out: Click Here
SBF GB&I collaborates on convenience-focused sustainability project
Over the last year, SBF GB&I has partnered with Energy Saving Trust, a trusted organisation that helps people and businesses save energy every day, to implement several sustainability-focused changes in Amit Patel’s 900sq ft. store in Derbyshire.
Working together, SBF GB&I, Energy Saving Trust and Amit identified a number of potential ways, both large and small, to reduce carbon dioxide emissions, improve the sustainability of his store and save money, as well as have a positive impact on his community.
Having analysed the sustainability-focused alterations we made in Amit’s store – implementing new lighting and more energy efficient chillers with doors, replacing old heaters, installing new storage solutions in his stockroom, updating screens in store to more environmentally-friendly models, and ensuring heat stays in store by keeping doors closed – we’ve calculated that the UK’s 46,388 convenience stores could save more than £21M per year.
Find out more about Amit’s project here: Click Here
To extend the impact of the project and inspired by the impact of the changes made in Amit’s store, SBF GB&I is inviting retailers to make their own sustainability promises. To let us know yours, visit @SuntoryBF_GBI on Twitter.
Tap Into Soft Drink Sales
Giving the best-selling soft drinks the most space on shelf is crucial to growing and maintaining sales. Craig Starling from Suntory Beverage and Food GB&I (SBF GB&I) joined Suki Athwal at his Shop Around The Clock store in Tenterden, Kent, to find out how small changes can make a big difference.
- Give drink-later drinks more prominence: Suki has a lot of tradespeople buying drinks for the day in the morning. We also know that drink later drink sales have grown by 8% during lockdown, so we’ve brought drink later energy drinks into the main chiller to help drive sales.
- Give your biggest sellers the prime position: Energy drinks are Suki’s biggest seller, so we’ve put that on a priority shelf in line with where shoppers’ eyes will naturally be drawn. We know this will drive sales.
- Range drinks by category, not supplier: A lot of retailers range their drinks by supplier – but shoppers don’t shop this way. We’ve ranged products together by type – colas with colas, and all flavoured carbs together, for example – so shoppers can easily find what they want.
- 31% increase in water sales, based on data from the last four weeks
- 57% increase in sales of take-home energy drinks, based on data from the last four weeks
- To see the impact of the changes in Suki’s store, take a look at our short video here: (590) Tapping into soft drinks – YouTube
If you’d like to take part in a future in-store project with SBF GB&I, please get in touch with us at @SuntoryBF_GBI on Twitter.
NFRN supports national campaign to encourage customers to ShopKind as they return to the high street
#ShopKind aims to build positivity and encourage kindness to both shopworkers and consumers in stores