Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) is one the leading soft drinks businesses in the UK and Ireland. SBF GB&I was formed in 2014 as Lucozade Ribena Suntory and is part of Suntory Beverage & Food Europe. Its much-loved soft drinks brands include Lucozade Energy, Lucozade Sport, Lucozade Revive, Ribena, Orangina and MayTea.
SBF GB&I reveals new category focus that could open up £1BN+ soft drinks opportunity
SBF GB&I has launched its category vision for 2021, showing that retailers who take advantage of key trends and cater for key purchasing occasions can grab their share of more than £1BN over the next five years. This means more than £8,500 in soft drink sales could be unlocked by the UK’s 46,388 convenience, symbol, and independent stores.
SBF GB&I’s new category vision breaks down the soft drink category into four simple consumer need states. Each of these is based on trends that highlight the headroom for growth and relies on three simple focuses. To increase relevance and expand consumption occasions requires the right pack, in the right place, for the right occasion.
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SBF GB&I collaborates on convenience-focused sustainability project
Over the last year, SBF GB&I has partnered with Energy Saving Trust, a trusted organisation that helps people and businesses save energy every day, to implement several sustainability-focused changes in Amit Patel’s 900sq ft. store in Derbyshire.
Working together, SBF GB&I, Energy Saving Trust and Amit identified a number of potential ways, both large and small, to reduce carbon dioxide emissions, improve the sustainability of his store and save money, as well as have a positive impact on his community.
Having analysed the sustainability-focused alterations we made in Amit’s store – implementing new lighting and more energy efficient chillers with doors, replacing old heaters, installing new storage solutions in his stockroom, updating screens in store to more environmentally-friendly models, and ensuring heat stays in store by keeping doors closed – we’ve calculated that the UK’s 46,388 convenience stores could save more than £21M per year.
Find out more about Amit’s project here: Click Here
To extend the impact of the project and inspired by the impact of the changes made in Amit’s store, SBF GB&I is inviting retailers to make their own sustainability promises. To let us know yours, visit @SuntoryBF_GBI on Twitter.
Shining a light on soft drinks
Making sure shoppers can find the drink they want, in the format they want, is crucial. Lawrence Ryan from SBF GB&I joined Bal Ghuman at his AK Convenience Store in Shrewsbury to find out how small changes can help customers have a simpler shopping experience.
We made three simple changes to Bal’s range to grow his sales:
1. Make the best selling drinks easy to find: Cola is one of Bal’s most popular categories, but his cans were tucked into the bottom corner of his display. We moved these higher up in the display, so they are easier to see, and double-stacked to give more prominence.
2. Block breakfast drinks together, near morning goods: To encourage linked purchases we moved Bal’s dairy-based and coffee drinks closer to his morning goods to encourage cross-category purchases and increase basket spend.
3. Range drinks by format – site all cans together: Bal has a great range of cans, but it was spread across two decks of his chiller. We re-ranged them together, to help shoppers find the format they want more easily.
These changes resulted in huge sales rises across his range of 200% on his bottled water, and a 72% increase in his flavoured carbonates and cola can sales.
If you’d like to take part in a future in-store project with SBF GB&I, please get in touch with us at @SuntoryBF_GBI on Twitter.
NFRN supports national campaign to encourage customers to ShopKind as they return to the high street
#ShopKind aims to build positivity and encourage kindness to both shopworkers and consumers in stores