National Lottery players will receive a chorus of ‘thank yous’ in a special tv advert this week. The thanks will come from some of the frontline projects and organisations helping the nation through the current crisis and have received National Lottery funding.
Up to £600 million will be used to support charities and organisations affected by the Coronavirus pandemic, thanks to National Lottery players. By playing, £30 million on average is raised weekly, by National Lottery players for projects across the country. Hundreds of milions of pounds will be distributed to charities and local voluntary organisations over the next couple of months to support people during the current crisis, from helping support food banks, combating loneliness during isolation, supporting the elderly and aiding projects around mental and physical health in communities.
Five of the National Lottery funded projects will appear on primetime tv to say a big thank you to players for their continual support. The aim of this is to remind the public that they can make a real difference by just buying a ticket or scratchcard for any of the National Lottery games. The projects coming together to say thanks are:
- Youth Sports Trust – funded by Sport England, this UK-wide project is helping thousands of children stay active at home.
- Intercultural Youth Scotland – funded by The National Lottery Community Fund (TNLCF), this project is providing online services for vulnerable young people during these unprecedented times.
- BASIC (Brain & Spinal Injury Centre) – funded by TNLCF, this North West-based project continue to support those recovering from brain and spinal injury whilst their catering team have extended their service by making hundreds of homemade pies for NHS staff
- Dungannon Multiple Sclerosis Support Group – funded by TNLCF, the project is providing online physiotherapy for people with multiple sclerosis in Northern Ireland.
- South Denbighshire, Community Partnership – funded by TNLCF, this project is delivering hot meals to the most vulnerable in remote parts of Wales.
Each project features in a selfie-style clip, which will provide an insight into the great work they have been carrying out during the pandemic. The TV ad is capped off with a chorus of ‘thank yous’ from a host of different projects around the UK to thank National Lottery players for helping make them possible.
Wendy Edge, CEO, at BASIC, said: “Without National Lottery players we wouldn’t be able to make the difference we are in our community. For more than 20 years we have been supported by the National Lottery and we’re eternally grateful. Remember every time you play The National Lottery you are helping thousands of good causes like mine across the country to support people in need at this difficult time.”
Keith Moor, Chief Marketing Officer at Camelot, said: “We’re delighted to launch our latest campaign – in partnership with the National Lottery distributors who are doing an exceptional job in getting funding to the people and projects who need it most during the coronavirus crisis. The idea is to say ‘thank you’ to National Lottery players who are helping to fund millions of acts of kindness. There’s tremendous work going on every day all across the UK, and we’re providing a glimpse of all of these efforts with this campaign – by showcasing projects that are receiving support from existing National Lottery funding and the special, repurposed, £600M COVID-19 funding.
“National Lottery players have made all of these projects possible, and what better way to thank them than from the actual projects and organisations themselves. They’re all doing fantastic work, and we’re incredibly grateful that they’ve taken the time out to help us say thanks for the support of National Lottery players. With the TV ad – and the campaign as a whole – players can see the good that they’re doing by buying a National Lottery ticket, and in that way they can feel proud and connected to the efforts underway across the country.”
The TV ad is part of a marketing campaign across TV, radio, social and digital, and will first air on 19 May 2020. The TV ad will appear during high-profile shows to ensure players know the impact of their support, these shows include Good Morning Britain, Coronation Street, Emmerdale and First Dates.