With the postponement of the UEFA Euro 2020 tournament, until 2021, Panini are taking a look ahead to what will be a much anticipated and celebrated tournament next year, in the hope that this will fill the ‘footballing gap’ for all fans and collecting enthusiasts.
The collection contains all of the already qualified teams, as well as the 16 nations that are waiting to take part in the postponed play-offs.
Launching Thursday 21st May, the collection is supported by a national newspaper campaign with The Sun.
On Saturday 30th May a sheet of six stickers will be inserted in The Sun nationwide. In support of this, Panini will allocate promotional albums to top selling Independent retailers on Thursday 28th May, to give to local customers.
For any retailer requiring promotional albums that may not have received an allocation, please contact Rebecca firstname.lastname@example.org while stocks last.
To support this collection Panini have produced a colourful poster for displaying in store to help customer awareness, this can be printed from the link below.
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