Yesterday (Monday 15th June) non-essential retailers were able to reopen their stores as lockdown regulations were eased further. To support their return, The Retail Mutual have launched a Open for Business social media campaign.

The Retail Mutual has introduced the campaign to celebrate and support high street retailers and to encourage consumers to shop small. The campaign invites independent retailers to share news of their reopening by taking photos of their social distancing measures and new stock, using the hashtag #OpenForBusiness.

The campaign will also give the opportunity to support the businesses that remained open during the lockdown, as customers can use the hashtag to show their thanks and support.

Mutual Manager, Kirsty Hampton, said: “Independent retail businesses are at the heart of The Retail Mutual’s existence and we know that this pandemic has taken its toll on our Members, their businesses, their families and their communities. We hope that this campaign will bring the independent retail community together and encourage shoppers to support small businesses.

We have been supporting our Members throughout the pandemic by introducing an unoccupied premises waiver to ensure their premises are covered. We also set up a dedicated resource hub for all independents which contains frequently asked questions and useful guides to keeping businesses safe. We are delighted to be launching this campaign to further support independent retail at this time and wish all businesses the best in the future. It’s nice to see you open again.”

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