As an ongoing commitment to the convenience sector, Boost Drinks have launched their biggest and most exciting marketing campaign to date, ‘Choose Now’, alongside a complete brand refresh.
Boost have injected a whopping £1.2 million into this campaign, spanning marketing across TVC, digital, social media and OOH.
The ‘Choose Now’ campaign will focus on living in the moment, whilst juggling jobs, hobbies and passions. It will be rolled out across the key regions of Great Britain and Northern Ireland.
Launching on the 18th September the TVC will be pushed across major TV stations including Sky, Channel4 and ITV. The digital creative will ve upweighted on Youtube, in a series of 6”, 10” and 30” videos.
The OOH displays will mirror the TVC creative with the aim to drive shoppers into store and will be launching on the 21st of September. It will span across 59 roadside sites in Great Britain, 6 sheets roadside sites, 48 digital, as well as 175 TFL Bus supersides across London.
The brand have tapped into experiential space with nationwide sampling, gifting 140k first year students with ‘Welcome Boxes’ boasting the full energy range to drive flavour awareness. The existing website will be relaunched, the entire Boost portfolio packaging has been refreshed and independent retailers will be kitted out with new POS.
The new product packaging saw revamped logos unique to each range, as well as an updated energising visual for both the cans and bottles.
Commenting on the Choose Now Campaign and brand refresh, Marketing Director, Adrian Hipkiss said: “Our marketing campaign this year is bigger and better than ever before, and we’re absolutely thrilled to see the new TVC campaign and OOH bring this new position to life. As we approach our 20th year, it was important to us that we took the brand to the next level with our biggest investment to-date, and we could not be more excited to share this with independent retailers and wholesalers.
“As a business that is committed to selling exceptional value products exclusively through independent retailers, this campaign was developed with the channel in mind to ensure we’re continuing to add value. The campaign is a real step-change for us and leverages our challenger credentials as a down-to-earth brand that champions everyday, local people something that we hope will resonate with our audience and drive more people into stores.”
The campaign comes after a very successful start to the year for Boost Drinks, with Boost now being the 3rd biggest stimulation energy drink and fastest selling sports drink within the UK’s Independent Sector.*
**IRI Marketplace Symbols & Independents 52 weeks unit sales to 12th July 2020