To celebrate Boost’s launch into the fast growing Ready To Drink (RTD) chilled coffee market, the drinks company and the NFRN have teamed up to offer an exclusive money off voucher to encourage members to try these new products.
The May 2020 edition of The Fed contained a free voucher offering £3 off a case of either Boost Iced Coffee Caffe Latte or Ice Coffee Double Espresso. This means that members can purchase a case of this exciting new product at almost half the normal price.
Both Ice Coffee Latte and Iced Double Espresso come in price marked £1 cans.
Boost’s managing director Simon Gray said: “Boost is using exclusive production techniques to ensure a smooth tasting, quality product that offers extended shelf life compared to other brands. The new SKUs continue to do things the Boost way, creating great tasting products with strong margins for retailers.
“Boost’s We Love Local ethos ensures that the Boost Iced Coffee is exclusive to the independent retailer estate, giving retailers a great point of difference in store, whilst delivering great value at a £1PM pack.”
These exclusive vouchers can be redeemed at all major wholesalers until May 1 2021.
National President Stuart Reddish added: “Putting more money in members’ tills is one of my objectives and I am pleased to partner with Boost to give independent retailers the chance to test out an exciting and growing new market.”