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Suspect it? Report it!

The NFRN, one of Europe’s largest employers’ associations representing over 15,000 UK retailers, and leading UK FMCG manufacturer Imperial Tobacco are delighted to announce they have teamed up to help educate independent retailers and UK smokers about the growing trade in illegal tobacco.
Suspect It, Report It web banner

50,000 anti-illicit trade (AIT) packs branded with Imperial’s award-winning Suspect it? Report it! campaign were distributed to all retailers throughout the UK during January 2017. Each pack contained a range of in-store activation materials, including infographics, posters and stickers. These resources have been specifically created to raise awareness among retailers, their staff and adult smoker customers in understanding the multitude of threats to government, retail industry and society posed by the illicit tobacco trade.

Peter Nelson, AIT Manager, Imperial Tobacco comments: “Latest reports* suggest around 1 in 6 factory made cigarettes and 2 in 5 hand-rolled cigarettes smoked in the UK are of an illicit nature, which is among the highest in the EU. This illegal product can often be unregulated; it also threatens retailers’ livelihoods, brings criminal elements into local communities and deprives the Government of billions of pounds in much-needed tax revenue each year.

“With the full transition to standardised – or ‘plain’ – packaging on 20 May fast approaching, it is likely that tobacco manufacturers, enforcement bodies and retailers alike will have to contend with a increased threat from the illicit trade in the near future, so the release of these Suspect it? Report it! information packs comes at a particularly crucial time.

“We strongly believe that collaboration between government, industry and law enforcement is the only way to achieve long-term success, with all partners working together in a focused manner to achieve the Government’s objectives of not only reducing the illegal trade, but also helping restrict youth access to prohibited products.”

What to do if you suspect illegal tobacco is being sold

If you have any suspicions around the sale of illegal tobacco where you live, report it! Please act by contacting either the Customs Hotline on 0800 59 5000, The Fed Connect or your local Trading Standards/Police. Retailers can also contact their designated Imperial Tobacco sales representative.

How to follow the campaign

If you would like to read more about the illicit trade, please visit the Suspect it? Report it! website at, or follow the campaign on Twitter at @suspect_report. New to Twitter? Check out our Twitter Beginner’s Guide for all the basics.

Campaign updates

To view the latest NFRN articles on illicit tobacco, visit

How can I find out more?

If you would like to read more about the illicit trade, please visit the Suspect it? Report it! website at, or follow the campaign on Twitter at @suspect_report