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As previously revealed in The Fed magazine, leading functional drinks brand Boost Drinks is celebrating 20 legendary years in the soft drinks industry by launching a search to find the best local independent retailers in the business.


NFRN deputy vice president Jason Birks will be on the panel of experts judging entries to the ’Celebrating 20 Years of Local Legends’ competition.


With £20,000 in store for the winner, independent retailers across the UK are invited to enter by completing a simple online application form at highlighting how and why they go ‘above and beyond’ to help their customers and are encouraged to submit photos, testimonials and other supporting materials to give them the best chance of being shortlisted. Loyal local customers can also nominate their local retailer – even by just providing testimonials which could enhance their local retailers’ applications.


Simon Gray, founder and managing director at Boost, said:

We’re extremely fortunate to have enjoyed 20 fantastic years at Boost; we want to celebrate our success by highlighting the commitment, energy, character and successes of 20 of our hard-working independent retailers across the UK – our very own ‘Local Legends’ who make a real difference to their local communities, every single day.


“Boost’s growth has been driven by 20 years of energy, commitment, inclusivity and loyalty. We recognise those qualities in our independent retailers too, and we’re looking for entries that shine a spotlight on the true gems on the streets of our local neighbourhoods – from delivering groceries to elderly customers come rain or shine, to sharing recipe ideas for delicious dinners.


“The competition really is the perfect example of Boost’s vision in action – energising everybody, in every way.


One lucky winner will receive a £20,000 lump sum to invest in their business, boost sales, increase profit and drive footfall. The money can be used for a broad range of improvements, from buying a new van to carrying out a shop makeover. The runner up will receive £2,000 with the third-paced retailer  taking home £1,000. Further prizes will also be awarded to 17 runners-up.


The successful ‘Local Legends’ will be announced in October, and following this, Mr Gray will present the awards to the winners at a gala ‘Platinum Party’ in London in November, a special awards ceremony and dinner marking the culmination of a year of birthday celebrations.


The ‘Local Legends’ competition is part of a package of initiatives to celebrate Boost’s milestone year, including: a virtual launch; multiple NPD launches, birthday breakfast boxes delivered to key trade journalists to provide a much-needed morning ‘Boost’; platinum certificates and gift hampers for trusted wholesaler partners; and in-house celebrations to recognise and thank Boost employees.

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