{"id":4212,"date":"2026-10-02T14:23:36","date_gmt":"2026-10-02T14:23:36","guid":{"rendered":"https:\/\/thefedonline.com\/?page_id=4212"},"modified":"2026-10-14T17:18:32","modified_gmt":"2026-10-14T17:18:32","slug":"what-is-a-drs","status":"publish","type":"page","link":"https:\/\/thefedonline.com\/ur\/drs\/what-is-a-drs\/","title":{"rendered":"What Is A DRS?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" style=\"min-height: 80%\" class=\"vc_row wpb_row vc_row-fluid row-80 row-hero vc_custom_1791998311027 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space  mobile-space-only\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"multiple-text-up\">What is a DRS?<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"color: #fff;\">Understanding what DRS means for your business<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid row-aus-tab-padding wpb_animate_when_almost_visible wpb_fadeIn fadeIn\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-backend-tabs-white vc_tta-style-flat vc_tta-shape-rounded vc_tta-spacing-1 vc_tta-tabs-position-top vc_tta-controls-align-left\"><div class=\"vc_tta-tabs-container tf_aus_tab_list_swiper\"><ul class=\"vc_tta-tabs-list tf_aus_tab_list swiper-wrapper\" data-list=\"The Issue\"><li class=\"vc_tta-tab tf_aus_tab_list_item swiper-slide\" data-number=\"0\" data-vc-tab data-vc-target-model-id=\"vc_tta_tab_0\"><a href=\"javascript:void(0)\" class=\"tf_aus_tab_link\" data-vc-tabs data-vc-container=\".vc_tta\" data-vc-target=\"[data-model-id='vc_tta_tab_0']\"><span class=\"vc_tta-title-text text-sm\">Information<\/span><\/a><\/li><li class=\"vc_tta-tab tf_aus_tab_list_item swiper-slide\" data-number=\"1\" data-vc-tab data-vc-target-model-id=\"vc_tta_tab_1\"><a href=\"javascript:void(0)\" class=\"tf_aus_tab_link\" data-vc-tabs data-vc-container=\".vc_tta\" data-vc-target=\"[data-model-id='vc_tta_tab_1']\"><span class=\"vc_tta-title-text text-sm\">Need to know<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels vc_clearfix tf_aus_tab_list_content\"><div class=\"vc_tta-panel\" id=\"1760367817362-9f1b5f75-ee52\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1760367817362-9f1b5f75-ee52\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Information<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid row-df-padding vc_custom_1760450761874 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner vc_custom_1764593643643\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"color: #9e2064;\">In October 2027, the UK\u2019s deposit return scheme (DRS) will go live across England, Scotland and Northern Ireland.<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"color: #9e2064;\"><strong><span style=\"color: #000000;\">This marks a landmark moment in efforts to reduce litter, improve recycling rates and build a more circular economy. With just over 18 months to go, planning is accelerating to deliver a deposit return scheme that is as effective as it is efficient.<\/span><\/strong><\/h3>\n<p style=\"color: #9e2064;\"><span style=\"color: #000000;\">At the heart of this national scheme is Exchange for Change, the new trading name of the UK Deposit Management Organisation (UK DMO), set up by-industry for-industry to design, operate and manage the scheme.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"1769447965745-6254533a-5b54\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1769447965745-6254533a-5b54\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Need to know<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid row-df-padding vc_custom_1769449008800 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner vc_custom_1764593643643\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Need to know<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div  class=\"vc_do_toggle vc_toggle vc_toggle_default   vc_toggle_size_md   tf_aus_faq tg_aus_faq_first\"><div class=\"vc_toggle_title\"><h4>What is a DRS<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p><span data-olk-copy-source=\"MessageBody\">The principle behind a DRS is simple: consumers pay a deposit on in-scheme drinks containers at the point of purchase, which they get refunded when they return the empty container. It\u2019s a model already used in more than 50 countries around the world, and according to environmental NGO Reloop, the average return rate for European countries with a DRS is 90 per cent.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"EN-US\" data-olk-copy-source=\"MessageBody\">According to the UK government, an estimated 6.5 billion single-use plastic bottles and cans every year end up in landfill or as litter. A DRS changes that dynamic, giving empty drinks containers a value and making recycling them a part of the transaction.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"EN-US\">For retailers, that means being part of a new collection network that ensures those valuable materials make it back into the system, not onto our streets, countryside or waterways.<\/span><\/p>\n<\/div><\/div><div  class=\"vc_do_toggle vc_toggle vc_toggle_default   vc_toggle_size_md   tf_aus_faq\"><div class=\"vc_toggle_title\"><h4>Who is Exchange for Change?<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p class=\"x_MsoNormal\"><span lang=\"EN-US\" data-olk-copy-source=\"MessageBody\">Its purpose is to make sure the scheme works in practice for consumers, retailers, producers, wholesalers and hospitality.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"EN-US\">It will design and run the systems that enable businesses to collect empty drinks containers, manage returns, and process deposits in a way that is reliable, convenient, and scalable. While the scheme must work for consumers, it is shaped by the retailers, producers and operators who will actually deliver it day to day.<\/span><\/p>\n<\/div><\/div><div  class=\"vc_do_toggle vc_toggle vc_toggle_default   vc_toggle_size_md   tf_aus_faq\"><div class=\"vc_toggle_title\"><h4>How will the scheme work?<\/h4><i class=\"vc_toggle_icon\"><\/i><\/div><div class=\"vc_toggle_content\"><p class=\"x_MsoNormal\"><span lang=\"EN-US\" data-olk-copy-source=\"MessageBody\">The DRS will apply to single-use drinks containers made from PET plastic, aluminium and steel, ranging in size from 150ml to 3 litres. At the till point, consumers will pay a deposit on these containers, which will be redeemed to them when they return the container, either via a reverse vending machine (RVM) or manual return point.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"EN-US\">As per the regulations, not every store will be required to take returns. Grocery retailers under 100m\u00b2 in urban areas will be automatically exempt, and others can apply for exemption based on proximity to another return point or practical constraints. But those who do take part will receive a retail handling fee for every container accepted, compensation to mitigate the cost and encourage participation.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"EN-US\">Convenience stores are vital to the success of the scheme, especially in rural and island communities where larger return points may not be viable. That\u2019s why Exchange for Change is focused on ensuring that the scheme remains practical, fair and inclusive. Retailers will have options to take part manually or with automatic reverse vending machines, with exemptions available where appropriate.<\/span><\/p>\n<\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid row-df-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"What is a DRS? Understanding what DRS means for your business InformationNeed to knowInformation In October 2027, the UK\u2019s deposit return scheme (DRS) will go live across England, Scotland and Northern Ireland. This marks a landmark moment in efforts to reduce litter, improve recycling rates and build a more circular economy. With just over 18 [...]","protected":false},"author":2,"featured_media":0,"parent":3983,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-4212","page","type-page","status-publish","hentry"],"aioseo_notices":[{"sku":"aioseo-redirects","name":"Redirection Manager","version":"1.4.15","image":null,"icon":"PHN2ZyB2aWV3Qm94PSIwIDAgMjQgMjQiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgY2xhc3M9ImFpb3Nlby1yZWRpcmVjdCI+PHBhdGggZmlsbC1ydWxlPSJldmVub2RkIiBjbGlwLXJ1bGU9ImV2ZW5vZGQiIGQ9Ik0xMC41OSA5LjE3TDUuNDEgNEw0IDUuNDFMOS4xNyAxMC41OEwxMC41OSA5LjE3Wk0xNC41IDRMMTYuNTQgNi4wNEw0IDE4LjU5TDUuNDEgMjBMMTcuOTYgNy40NkwyMCA5LjVWNEgxNC41Wk0xMy40MiAxNC44MkwxNC44MyAxMy40MUwxNy45NiAxNi41NEwyMCAxNC41VjIwSDE0LjVMMTYuNTUgMTcuOTVMMTMuNDIgMTQuODJaIiBmaWxsPSJjdXJyZW50Q29sb3IiIC8+PC9zdmc+","levels":["business","agency","pro","elite"],"currentLevels":["pro","elite"],"requiresUpgrade":true,"description":"<p>Our Redirection Manager allows you to create and manage redirects for 404s or modified posts.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/features\/redirection-manager\/","learnMoreUrl":"https:\/\/aioseo.com\/features\/redirection-manager\/","manageUrl":"https:\/\/route#aioseo-redirects:redirects","features":[{"license_level":"elite","feature":"404-parent-redirect"}]},{"sku":"aioseo-link-assistant","name":"Link Assistant","version":"1.1.19","image":null,"icon":"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","levels":["agency","pro","elite"],"currentLevels":["pro","elite"],"requiresUpgrade":true,"description":"<p>Super-charge your SEO with Link Assistant! Get relevant suggestions for adding internal links to older content as well as finding any orphaned posts that have no internal links. Use our reporting feature to see all link suggestions or add them directly from any page or post.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/docs\/link-assistant\/","learnMoreUrl":"https:\/\/aioseo.com\/docs\/link-assistant\/","manageUrl":"https:\/\/route#aioseo-link-assistant:overview","features":[]},{"sku":"aioseo-video-sitemap","name":"Video Sitemap","version":"1.1.28","image":null,"icon":"PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMCAyMCI+PHBhdGggZmlsbC1ydWxlPSJldmVub2RkIiBkPSJNMy4zMzMgNWgxMGMuNDU5IDAgLjgzNC4zNzUuODM0LjgzM1Y4Ljc1TDE3LjUgNS40MTd2OS4xNjZsLTMuMzMzLTMuMzMzdjIuOTE3YS44MzYuODM2IDAgMCAxLS44MzQuODMzaC0xMGEuODM2LjgzNiAwIDAgMS0uODMzLS44MzNWNS44MzNjMC0uNDU4LjM3NS0uODMzLjgzMy0uODMzWm05LjE2NyA4LjMzM1Y2LjY2N0g0LjE2N3Y2LjY2NkgxMi41WiIgY2xpcC1ydWxlPSJldmVub2RkIi8+PC9zdmc+","levels":["individual","business","agency","pro","elite"],"currentLevels":["pro","elite"],"requiresUpgrade":true,"description":"<p>The Video Sitemap works in much the same way as the XML Sitemap module, it generates an XML Sitemap specifically for video content on your site. Search engines use this information to display rich snippet information in search results.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/docs\/how-to-create-a-video-sitemap\/","learnMoreUrl":"https:\/\/aioseo.com\/docs\/how-to-create-a-video-sitemap\/","manageUrl":"https:\/\/route#aioseo-sitemaps:video-sitemap","features":[]},{"sku":"aioseo-local-business","name":"Local Business SEO","version":"1.3.17","image":null,"icon":"svg-local-business","levels":["business","agency","plus","pro","elite"],"currentLevels":["plus","pro","elite"],"requiresUpgrade":true,"description":"<p>Local Business schema markup enables you to tell Google about your business, including your business name, address and phone number, opening hours and price range. This information may be displayed as a Knowledge Graph card or business carousel.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/docs\/local-business-seo\/","learnMoreUrl":"https:\/\/aioseo.com\/docs\/local-business-seo\/","manageUrl":"https:\/\/route#aioseo-local-seo:locations","features":[]},{"sku":"aioseo-news-sitemap","name":"News Sitemap","version":"1.0.22","image":null,"icon":"svg-sitemaps-pro","levels":["business","agency","pro","elite"],"currentLevels":["pro","elite"],"requiresUpgrade":true,"description":"<p>Our Google News Sitemap lets you control which content you submit to Google News and only contains articles that were published in the last 48 hours. In order to submit a News Sitemap to Google, you must have added your site to Google\u2019s Publisher Center and had it approved.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/docs\/how-to-create-a-google-news-sitemap\/","learnMoreUrl":"https:\/\/aioseo.com\/docs\/how-to-create-a-google-news-sitemap\/","manageUrl":"https:\/\/route#aioseo-sitemaps:news-sitemap","features":[]},{"sku":"aioseo-index-now","name":"IndexNow","version":"1.0.15","image":null,"icon":"PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMCAyMCI+PHBhdGggZD0iTTE3LjY0NCAxMS42NTVjLS4zMjEtLjIyOS0uNjU0LS40NDYtLjk2NC0uNjk3LS42NDMtLjUzNC0uNjMxLTEuMzcyLjAyMy0xLjg4NC4zMS0uMjQuNjQyLS40NTguOTY0LS42OTcuMTg0LS4xMy4zMjEtLjI5NC4zMzMtLjUzNCAwLS4wMzIgMC0uMDc2LS4wMTItLjEyYTcuNDQyIDcuNDQyIDAgMCAwLTEuODkzLTMuMTQ3Yy0uMjA3LS4yMDctLjQ2LS4yNC0uNzQ2LS4xMmEyMi4wNSAyMi4wNSAwIDAgMS0xLjA2OC40MzZjLS45MTguMzQ4LTEuNjg3LS4wODctMS44MTMtMS4wMjQtLjA0Ni0uMzM4LS4wOC0uNjc1LS4xMTUtMS4wMTMtLjAzNC0uMzctLjI0LS41OTktLjYzLS42NzVhOC40NDYgOC40NDYgMCAwIDAtMy40NjcgMGMtLjM2Ny4wNzYtLjU3NC4yNzItLjYwOC42MzJhMTMuNzggMTMuNzggMCAwIDEtLjE2IDEuMTc2Yy0uMTYxLjgyOC0uOTE5IDEuMjMtMS43NDUuOTE1LS4zNTYtLjEzLS43MTItLjI5NC0xLjA2Ny0uNDQ3LS4zMzMtLjE0MS0uNjA5LS4wODctLjg1LjE2NGE3Ljc3OSA3Ljc3OSAwIDAgMC0xLjc3OSAyLjkxOGMtLjExNC4zMzgtLjAyMy42MS4yODcuODI4LjI5OS4yMDcuNjA5LjQxNC44OTUuNjMyLjc3LjU4OC43NTggMS40NDgtLjAyMiAyLjAxNC0uMjg3LjIwNy0uNTc0LjQxNC0uODYxLjYxLS4zMjIuMjE4LS40MTMuNTEyLS4yOTkuODZhNy44NyA3Ljg3IDAgMCAwIDEuNzQ1IDIuODg3Yy4yNC4yNS41MTYuMzE2Ljg1LjE4NS4zOS0uMTUzLjc2OC0uMzI3IDEuMTU4LS40NjguNzU4LS4yNzMgMS41MTUuMTIgMS42NzYuODcuMDguNDA0LjEyNi44MTguMTYgMS4yMi4wMzUuMzcuMjQxLjU2Ny41OTcuNjQzIDEuMTYuMjQgMi4zMDcuMjQgMy40NjYuMDExLjQxMy0uMDg3LjYwOC0uMzE2LjY0My0uNzA4LjAyMy0uMzI3LjA2OS0uNjUzLjEwMy0uOTcuMTE1LS45MjUuODk1LTEuMzgyIDEuODE0LTEuMDQ1LjM0NC4xMzEuNjg4LjI3MyAxLjAzMi40MjUuMzY4LjE1My42NjYuMDc2LjkxOC0uMjA3YTguNDk0IDguNDk0IDAgMCAwIDEuNzEtMi44MmMuMTUtLjMzOC4wNTgtLjYyMS0uMjc1LS44NXptLTkuNDguNjk3Yy0uMTAzLjEzLS4zMS4xMi0uNDEzLS4wMUw2LjAzIDEwLjE3M2EuMjIuMjIgMCAwIDEgMC0uMjgzbDEuOTI4LTIuNDI5IDEuNDY5IDEuNzItLjYzMS44NS41MjcuNzA4YS4yMDUuMjA1IDAgMCAxLS4wMTEuMjYyem01LjgzLTIuMTc4LTIuNDc5IDMuMDE3YS4yNi4yNiAwIDAgMS0uMjA2LjEwOUg5LjEwNWEuMjUuMjUgMCAwIDEtLjIwNi0uNDAzbDIuMzUzLTIuODY1LTIuNjc0LTMuMjY3aDIuODY5bDIuNTU5IDMuMTI2YS4yMzYuMjM2IDAgMCAxLS4wMTEuMjgzeiIvPjwvc3ZnPg==","levels":["business","agency","basic","plus","pro","elite"],"currentLevels":["basic","plus","pro","elite"],"requiresUpgrade":true,"description":"<p>Add IndexNow support to instantly notify search engines when your content has changed. This helps the search engines to prioritize the changes on your website and helps you rank faster.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/index-now","learnMoreUrl":"https:\/\/aioseo.com\/index-now","manageUrl":"https:\/\/route#aioseo-settings:webmaster-tools","features":[]},{"sku":"aioseo-rest-api","name":"REST API","version":"1.0.9","image":null,"icon":"PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyNCAyNCIgY2xhc3M9ImFpb3Nlby1jb2RlIj48cGF0aCBkPSJNOS40IDE2LjZMNC44IDEybDQuNi00LjZMOCA2bC02IDYgNiA2IDEuNC0xLjR6bTUuMiAwbDQuNi00LjYtNC42LTQuNkwxNiA2bDYgNi02IDYtMS40LTEuNHoiIGZpbGw9ImN1cnJlbnRDb2xvciIvPjwvc3ZnPg==","levels":["plus","pro","elite"],"currentLevels":["plus","pro","elite"],"requiresUpgrade":true,"description":"<p>Manage your post and term SEO meta via the WordPress REST API. This addon also works seamlessly with headless WordPress installs.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/feature\/rest-api\/","learnMoreUrl":"https:\/\/aioseo.com\/feature\/rest-api\/","manageUrl":"","features":[]},{"sku":"aioseo-image-seo","name":"Image SEO","version":"1.2.8","image":null,"icon":"PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMCAyMCI+PHBhdGggZD0iTTE1LjgzMyA0LjE2N3YxMS42NjZINC4xNjdWNC4xNjdoMTEuNjY2Wm0wLTEuNjY3SDQuMTY3QzMuMjUgMi41IDIuNSAzLjI1IDIuNSA0LjE2N3YxMS42NjZjMCAuOTE3Ljc1IDEuNjY3IDEuNjY3IDEuNjY3aDExLjY2NmMuOTE3IDAgMS42NjctLjc1IDEuNjY3LTEuNjY3VjQuMTY3YzAtLjkxNy0uNzUtMS42NjctMS42NjctMS42NjdabS00LjA1IDcuMzgzLTIuNSAzLjIyNUw3LjUgMTAuOTUgNSAxNC4xNjdoMTBsLTMuMjE3LTQuMjg0WiIvPjwvc3ZnPg==","levels":["business","agency","plus","pro","elite"],"currentLevels":["plus","pro","elite"],"requiresUpgrade":true,"description":"<p>Globally control the Title, Alt Text, Caption and Descriptions for images in your content. These attributes are essential for both accessibility and SEO.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/docs\/using-the-image-seo-features-in-all-in-one-seo\/","learnMoreUrl":"https:\/\/aioseo.com\/docs\/using-the-image-seo-features-in-all-in-one-seo\/","manageUrl":"https:\/\/route#aioseo-search-appearance:media","features":[]},{"sku":"aioseo-eeat","name":"Author SEO (E-E-A-T)","version":"1.2.16","image":null,"icon":"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","levels":["plus","pro","elite"],"currentLevels":["plus","pro","elite"],"requiresUpgrade":true,"description":"<p>Optimize your site for Google's E-E-A-T ranking factor by proving your writer's expertise through author schema markup and new UI elements.<\/p>","descriptionVersion":0,"downloadUrl":"","productUrl":"https:\/\/aioseo.com\/features\/eeat\/","learnMoreUrl":"https:\/\/aioseo.com\/features\/eeat\/","manageUrl":"https:\/\/route#aioseo-search-appearance:author-seo","features":[]}],"_links":{"self":[{"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/pages\/4212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/comments?post=4212"}],"version-history":[{"count":11,"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/pages\/4212\/revisions"}],"predecessor-version":[{"id":4455,"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/pages\/4212\/revisions\/4455"}],"up":[{"embeddable":true,"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/pages\/3983"}],"wp:attachment":[{"href":"https:\/\/thefedonline.com\/ur\/wp-json\/wp\/v2\/media?parent=4212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}