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Graham Stafford – Chief Operating Officer

Prior to joining in July 2022, Graham spent eight years working for The Amazing Media Group as COO, building its Amazing Instore business to be the number one provider of licence free music to UK retailers.

Graham has 40 years’ experience in a variety of leadership and management roles with products and operations. Having started out running his own computer games business in the 1980s, he worked for Sony in the 1990s and then Nokia in the 2000s.

Phil Jaggard – Head of Field Operations

Phil has gained vast experience in retail roles for over 35 years, ranging from sales assistant, store manager and Regional Manager roles, working with smaller Independent retail chains, running his own retail business and with multiple experience gained with One Stop and Nisa Retail where for 16 years he worked with Independent Retailers.

With extensive Retail and Field sales experience, Phil brings a wealth of knowledge with him to the Fed.  Joining in 2021 Phil has responsibility for leading the Field Operations team as part of the Senior Leadership team and has shaped the Membership Development Executive role and has seen them achieve a record-breaking year of success in membership growth.

Nat O’Brien – Head of Technology

After providing technical consultancy and systems engineering services to the Fed since 2012, in July 2019 the organisation invited Nat to join the senior management team as Head of Technology. Nat is responsible for the innovation, development, maintenance and security of the Federation’s technical infrastructure.

Nat has over 24 years of technical engineering, process and project management experience, gained whilst working in the telecom, venture capital, finance, construction, healthcare, legal, internet infrastructure, technical solutions and digital entertainment sectors.

Brian Murphy – Head of News and Contact Centre


With significant news and field based experience gained from working in multiple retail groups and in wholesaling, Brian joined the Federation in 2005. He is responsible for overseeing the Field & News Operations and is also tasked with identifying business opportunities for members to earn extra profit on the news category, largely through the Newspro and Store2Door bespoke membership programmes.

Anne Bingham – Head of Communications


Having championed the cause of independent retailers for more than 11 years as editor of the former retail trade magazine CTN, Anne spent seven years working as the Communications Manager for the Association of Newspaper and Magazine Wholesalers and a year as a PR manager for Durex before joining the Federation in 2007.

As Head of Communications, Anne is focused on providing internal and external communications, along with managing the Fed magazine and PR for the Federation.

Adrian Page – Head of Business Development

Adrian joined The Fed in July 2021 as head of business development.

Before that he spent 20 years at Nisa, heading up its Direct to Store business channel where he gained valuable experience within a member owned organisation, supporting independent retailers in the convenience sector.

With a good understanding of delivered wholesale and symbol group business models and how they operate, he brings experience of leading commercial teams and developing strategies to deliver revenue streams and benefits.