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Key management staff

Phil Jaggard – Member and Development Director

Phil has gained vast experience in retail roles for over 35 years, ranging from sales assistant, store manager and regional manager roles, working with smaller Independent retail chains, running his own retail business and with multiple experience gained with One Stop and Nisa Retail where for 16 years he worked with independent retailers.

With extensive retail and field sales experience, Phil brings a wealth of knowledge with him to the Fed.  Joining in 2021 Phil has with responsibility for the field operations and membership services, and has seen a record-breaking success in member recruitment.

Brian Murphy – News and Operations Director​

With significant news and field based experience gained from working in multiple retail groups and in wholesaling, Brian joined the Federation in 2005. He is responsible for news operations and technology departments, the Contact Centre, the CRM and external consultants and services.

Adrian Page – Business and Engagement Director​

Adrian joined the Fed in July 2021 as head of business development.

Before that he spent 20 years at Nisa, heading up its Direct to Store business channel where he gained valuable experience within a member owned organisation, supporting independent retailers in the convenience sector. With a good understanding of delivered wholesale and symbol group business models and how they operate, he brings experience of leading commercial teams and developing strategies to deliver revenue streams and benefits.

Adrian is responsible for the business development, communications, marketing and political engagement departments.