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Rustlers, the £109m powerhouse of chilled snacking[1], has been supporting retailers since its launch in 1999, by growing food-to-go profits with its popular line-up of convenient, high-value, flame-grilled burgers and sandwiches bursting with full-on flavour.
With many food-to-go shoppers now seeking alternatives to traditional sandwiches, particularly to add more interest to their lunchtime choices, Rustlers offers the hot option, variety and flavour that fully meets their needs.
Visit: www.kepaktrade.co.uk
Last year, a brand refresh has made market-leading Rustlers more relevant to food-to-go shoppers, improving the clarity of messaging on-pack and driving clearer differentiation between Rustlers Burgers, Sandwiches and Subs.
Demand has also been boosted by the introduction of new product names and images, with consistent colouring for different types of protein (i.e. meat, chicken etc.), which has made shopping Rustlers even easier.
*1 Nielsen EPOS Value Sales 52 w/e Sep 6 2025