Powerball set for UK debut as Allwyn equips retailers nationwide

Allwyn has issued launch materials and in-store support to its 43,500 retail partners ahead of Powerball going on sale on Tuesday, bringing the world’s biggest rolling jackpot game to UK players

Backed by major marketing investment and comprehensive retailer support, the launch of Powerball is expected to drive footfall, boost sales and generate significant returns for Good Causes across the UK.

17 July: Ahead of Powerball tickets going on sale from 5am on Tuesday (21 July), National Lottery operator Allwyn has sent its 43,500 retail partners a Launch Box containing all the materials needed to help both players and retailers get ready for the new game. This is complemented by dedicated store visits already taking place to make Playstation upgrades and guide retailers through the upcoming changes.

Each box includes the brand-new play slips for Powerball, refreshed guidance materials and in-store point-of-sale (POS) assets. Player-facing ‘How To Play’ leaflets are also included, ensuring players have clear, accessible information when buying tickets and claiming prizes.

UK Powerball players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, or they can choose a Lucky Dip. Tickets will be available to buy online or in store until 11:55pm the night before the draws (on Mondays, Wednesdays and Saturdays), with draws then taking place at around 4am the following morning – on Tuesdays, Thursdays and Sundays – at the Powerball studio in Florida.

If the Powerball jackpot – which is currently estimated at $526m* – continues to roll until the UK launch, UK players will be in with a chance to scoop serious ‘Powerball Money’ in the opening draw on 23 July.

Founded in 1992, Powerball is the world’s biggest rolling jackpot game, with an uncapped jackpot starting at around £10m and transformational prizes on offer. In addition to creating its biggest-ever winner of more than $2.04bn in 2022, Powerball has generated around $38bn for good causes over the past 34 years, including education and scholarships, veteran services, parks and recreation, and more.

Closer to home, the game is expected to raise around £1bn for UK Good Causes over its first five years, with all Good Causes funding generated from UK ticket sales going directly to UK beneficiaries and projects.

The UK Powerball launch is being supported by multi-channel campaign that spans TV, cinema, social media, creator partnerships, retail, experiential activations and a large-scale national out-of-home programme – designed to make Powerball one of the most talked-about launches of the summer. Allwyn will also debut its new ‘Powerball: What Would You Do?’ ad with a premium 30-second television spot during the FIFA World Cup Final on 19 July, one of the most-watched sporting moments of the year.

Retailers can expect increased engagement and sales driven by Powerball’s fast-growing jackpots, supported by the multimillion-pound advertising campaign to boost footfall and attract new players. With 20p commission per £4 line sold, alongside additional earning and footfall opportunities from in-store prize payouts, the game offers clear commercial benefits.

To maximise the opportunity, retailers should:

  • Keep the Powerball jackpot visible and play slips readily available;
  • Offer National Lottery Fast Pay cards to encourage repeat play; and
  • Generate in-store excitement by recommending the brand-new Powerball game to existing customers – perhaps asking them what they would do with the ‘Powerball Money’ on offer.

Retailers should also be aware of the key differences in terminal operations compared with other National Lottery draw-based games. Because draws take place in the US at around 4am UK time, tickets cannot be purchased on the same day as the draw. Instead, terminals will display selectable ‘Week Days’ of Monday, Wednesday and Saturday, which correspond to draws taking place in the early hours of Tuesday, Thursday and Sunday respectively.

Bridget Lea, Managing Director of Retail at Allwyn, said: “The launch of Powerball marks a hugely important milestone for us at Allwyn, for National Lottery players, and for our 43,500 retail partners at the heart of making the new game a success. Retailers will play a vital role in bringing this iconic game to communities across the UK, and we are committed to providing them with the tools, guidance and support they need.

“Through targeted launch materials, sustained marketing investment and ongoing support, we’re working closely with our retail partners to drive excitement, boost footfall and grow sales, while delivering a great experience for customers. Together, we’ll continue to build on the significant funds raised for Good Causes across the UK – the very essence of The National Lottery.”

Powerball tickets will feature several new elements, giving them a slightly different appearance to other draw-based game tickets. These include:

  • A new ‘Retailer Key’ (RK) number displayed alongside the existing 28-digit number;
  • An additional date and time stamp; and
  • New 2D barcodes that can be scanned via the terminal as usual.

Additionally, unlike other draw-based games, Powerball tickets cannot be cancelled from a draw once issued. However, players can only request a refund under the same limited circumstances that apply for all ticket cancellations today – such as when tickets issued in error, are illegible or incomplete, or where duplicate Lucky Dip lines have been printed. Refunds must be processed within two hours of purchase and before draw sales close or the store closes, using the standard cancellation process. Refunded tickets cannot be validated for prizes, and all returned tickets and slips must be retained for 30 days for reconciliation and security purposes.

* The estimated US Powerball jackpot and the UK jackpot are not directly comparable. The US jackpot is advertised in US dollars and before taxes, while the UK jackpot is advertised as a post-tax value. The UK jackpot is paid as an annuity over 30 years, with the advertised amount calculated using the highest applicable UK tax rate.

Powerball Money officially lands in the UK this month

POWERBALL MONEY OFFICIALLY LANDS IN THE UK THIS MONTH, BRINGING THE WORLD’S BIGGEST ROLLING JACKPOTS

Launch date confirmed, with UK players able to play for ‘Powerball Money’ – jackpots that can soar beyond £1BN – from Tuesday 21 July*

For the first time ever, Powerball® is launching outside of the United States, offering UK players the chance to win life-changing prizes through a game with jackpots that can climb into the billions. And after months of anticipation, National Lottery operator Allwyn has confirmed that, subject to final regulatory approval, the UK-specific version of the game will officially launch in the UK this month – with players able to buy a £4 Powerball line in National Lottery retailers and on the National Lottery website/app from Tuesday 21 July.

Powerball from The National Lottery will offer UK players uncapped jackpots starting at £12M, which can grow into the hundreds of millions and even billions. The UK-specific version of the iconic Powerball game will see UK players playing alongside their US counterparts for a chance to win the mega, shared jackpot – which will be paid out over 30 years to UK jackpot winners**.

The UK game features an extra ‘Match 2 main numbers’ prize tier, which is only available to UK players and offers a fixed prize of £8. The ‘Match 5 main numbers’ tier also offers a fixed prize of £1M, while all other UK prize tiers offer generous, estimated prizes – which vary depending on the balls drawn and the number of winners in each tier.

If the Powerball jackpot – which is currently estimated at $416m*** – continues to roll until the UK launch, UK players will be in with a chance to scoop serious ‘Powerball Money’ in the opening draw on 23 July.

The launch of Powerball follows on from changes that Allwyn made to the flagship Lotto game last month – where one £2 Lotto line now gives players two chances to win. Since the first new Lotto draw on 10 June, the revised format has so far created 27 millionaires. As the nation’s ‘millionaire maker’, the new Lotto format is the ideal complement to Powerball, the UK’s first £1bn+ mega-jackpot game.

But ‘Powerball Money’ is not just about buying bigger houses, faster cars or luxury holidays. When jackpots can climb as high as the billions, the possibilities move beyond possessions altogether. This is the kind of money that could save a beloved local football club, bring a bold community project to life, or fund a cause you care about for generations to come.

A Powerball win has the potential to create an impact far beyond the winner themselves. It can transform families, strengthen communities and create opportunities on a scale few people could ever imagine. This is ‘Powerball Money’ – wealth so extraordinary that it is measured not by what you own, but by what you can make possible.

Founded in 1992, Powerball will be a win-win for National Lottery players – offering eye-watering jackpots and range of great prizes but also delivering for UK Good Causes. The biggest-ever Powerball winner of over $2.04bn was made in 2022. And, over the past 34 years, Powerball has generated an estimated $38BN for good causes, including education and scholarships, veteran services, parks and recreation, and more.

And Powerball’s impact will not stop with its winners. The game is expected to raise around £1BN for UK Good Causes over its first five years, with all Good Causes funding generated from UK ticket sales going directly to UK beneficiaries and projects. So, while Powerball jackpots have the potential to transform winners’ lives, every ticket sold will also help support communities the length and breadth of the UK.

Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.

“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”

Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”

How will Powerball work in the UK?

Powerball is launching in the UK in partnership with the Multi-State Lottery Association (MUSL) – a non-profit association owned and operated by its member lotteries. With 48 US-based lotteries already participating in Powerball, Allwyn will be launching a tailored version of the game for UK players. Priced at £4 per line, this will see them playing for a chance to win the shared jackpot, paid out over 30 years for UK winners, by matching five main numbers plus the Powerball.

The UK game features an extra ‘Match 2 main numbers’ prize tier, which is only available to UK players and offers a fixed prize of £8. The ‘Match 5 main numbers’ tier also offers a fixed prize of £1M, while all other UK prize tiers offer generous, estimated prizes – which vary depending on the balls drawn and the number of winners in each tier.

UK Powerball players will pick five main numbers ranging from numbers from 1 to 69, and one Powerball number from 1 to 26. Or they can choose a Lucky Dip. Tickets will be available to buy online or in store by 11.55pm the night before the draws (on Mondays, Wednesdays and Saturdays), with the draws then happening around 4am the next morning – on Tuesday, Thursday and Sunday – from the Powerball studio in Florida.

More information on Powerball can be found here: How to play Powerball | The National Lottery

* Subject to final regulatory approval.

**The UK advertised jackpot will be the estimated amount paid to most winners over 30 years after UK taxes. In rare circumstances, additional taxes may apply to the jackpot depending on the winner’s circumstances (for example, if the winner is not a UK tax resident) because of the prize money originating from the US.

*** The estimated US Powerball jackpot and the UK jackpot are not directly comparable. The US jackpot is advertised in US dollars and before taxes, while the UK jackpot is advertised as a post-tax value. The UK jackpot is paid as an annuity over 30 years, with the advertised amount calculated using the highest applicable UK tax rate.

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