KitKat® is a leading player in the confectionery category, proudly providing the UK with better breaks since 1935. The iconic brand is now worth £338m annually, continuing to outperform the total confectionery market with impressive growth of +11.4% year on year.

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As a pioneer in innovation, KitKat continues to deliver a flavour-led NPD pipeline that captures shopper interest and supports convenience retailers in driving confectionery sales. In 2025, the brand entered a new category with the launch of its first-ever block sharing bar, encouraging chocolate lovers across the UK to “break better” while creating more moments of connection. Since hitting shelves, KitKat® Sharing Bars have seen strong demand, already generating £23.1m in sales; an impressive achievement for a brand that had not previously operated in the sharing bar category.
  • Retailer Support & POS

    In addition to its product offering, KitKat provides valuable support to convenience retailers through expert merchandising guidance and custom POS materials designed to maximise in-store visibility – the Perfect Store Guide. With impulse purchases accounting for 43% of confectionery sales, KitKat is committed to helping independent retailers capitalise on these opportunities and grow their overall category performance.

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