KitKat® is a leading player in the confectionery category, proudly providing the UK with better breaks since 1935. The iconic brand is now worth £338m annually, continuing to outperform the total confectionery market with impressive growth of +11.4% year on year.
In addition to its product offering, KitKat provides valuable support to convenience retailers through expert merchandising guidance and custom POS materials designed to maximise in-store visibility – the Perfect Store Guide. With impulse purchases accounting for 43% of confectionery sales, KitKat is committed to helping independent retailers capitalise on these opportunities and grow their overall category performance.