Get Your Customers Ready
Communicating with your customers about DRS
The Deposit Return Scheme (DRS) will change
how customers shop and return eligible drinks containers.
Customers will need to understand how the scheme works, which bottles and cans are included, and how to claim their deposit back.
Retailers should be prepared to answer questions, guide customers through the return process and manage expectations, particularly during the early stages of the rollout.
Clear signage, well-informed staff and an efficient return system will help create a positive customer experience while keeping disruption to everyday trading to a minimum.
What you need to know
Informing your customers
Shops will need to start increasing awareness now, by letting their customers know that DRS is coming. This will ensure that return rates are as high as possible as soon as the scheme begins, and customers get in the habit of using your shop as a return point.
Media Campaign
Exchange for Change will be leading a mass public awareness campaign in 2027, including TV, radio, social media and digital advertising.